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Results: 56
Number of items: 56
  • Open Access
    Wonneberger, A., & Matthes, J. (2016). Grüne Werbung: Inhalte und Wirkungen ökologischer Werbebotschaften. In G. Siegert, W. Wirth, P. Weber, & J. A. Lischka (Eds.), Handbuch Werbeforschung (pp. 741-760). Springer VS. https://doi.org/10.1007/978-3-531-18916-1_32
  • Open Access
    Matthes, J., Marquart, F., Arendt, F., & Wonneberger, A. (2016). The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 135-145). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_12
  • Open Access
    Wonneberger, A., & Jacobs, S. (2016). Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences. International Journal of Strategic Communication, 10(5), 368-386. https://doi.org/10.1080/1553118X.2016.1204613
  • Matthes, J., & Wonneberger, A. (2014). The skeptical green consumer revisited: testing the relationship between green consumerism and skepticism toward advertising. Journal of Advertising, 43(2), 115-127. https://doi.org/10.1080/00913367.2013.834804
  • Wonneberger, A. (2014). Mehr Wissen durch Vielfalt? Komplementäre Nutzung von Informationsquellen zu Umweltthemen. In K. Kleinen-von Königslöw, & K. Förster (Eds.), Medienkonvergenz und Medienkomplementarität aus Rezeptions- und Wirkungsperspektive (pp. 163-178). Nomos.
  • Engesser, S., Esser, F., Reinemann, C., Scherr, S., Matthes, J., & Wonneberger, A. (2014). Negativität in der Politikberichterstattung: Deutschland, Österreich und die Schweiz im Vergleich. Medien- & Kommunikationswissenschaft, 62(4), 588-605. https://doi.org/10.5771/1615-634x-2014-4-588
  • Wonneberger, A. (2014). Concerned, responsible and guilty? Testing a model of guilt arousal and effects in environmental campaigns. Conference papers: International Communication Association: annual meeting, 2014. http://citation.allacademic.com/meta/p714217_index.html
  • Hopmann, D., Wonneberger, A., & Shehata, A. (2014). Selective media exposure and increasing gaps in political knowledge: The case of Switzerland. Conference papers: International Communication Association: annual meeting, 2014. http://citation.allacademic.com/meta/p713737_index.html
  • Wonneberger, A., Schoenbach, K., & van Meurs, L. (2013). Dimensionality of TV-news exposure: mapping news viewing behavior with people-meter data. International Journal of Public Opinion Research, 25(1), 87-107. https://doi.org/10.1093/ijpor/eds004
  • Wonneberger, A., Schoenbach, K., & van Meurs, L. (2013). How keeping up diversifies: watching public affairs TV in the Netherlands 1988-2010. European Journal of Communication, 28(6), 646-662. https://doi.org/10.1177/0267323113501150
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