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Results: 60
Number of items: 60
  • Fennis, B. M., Das, E., & Fransen, M. L. (2012). Print advertising: vivid content. Journal of Business Research, 65(6), 861-864. https://doi.org/10.1016/j.jbusres.2011.01.008
  • ter Hoeven, C., Fransen, M., Brummelhuis, L., & Peper, B. (2012). The depression epidemic at work: the role of communication in reducing depression. Conference papers: International Communication Association: annual meeting, 2012. http://citation.allacademic.com/meta/p555943_index.html
  • ter Hoeven, C., & Fransen, M. (2012). Well-being, work engagement, or both? Explaining the linkage between information provision, communication climate, and performance. Conference papers: International Communication Association: annual meeting, 2012. http://citation.allacademic.com/meta/p555884_index.html
  • Fransen, M. L., & Van Rompay, T. J. L. (2011). Living brands: consumer reactions towards online-experienced-based marketing communication. In S. Okazaki (Ed.), Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (pp. 311-324). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_20
  • Fransen, M. L., Smeesters, D., & Fennis, B. M. (2011). The role of social presence in mortality salience effects. Journal of Business Research, 64(1), 29-33. https://doi.org/10.1016/j.jbusres.2009.09.016
  • Boogaard, C. R., & Fransen, M. L. (2011). Resistance towards persuasion: differences between non-profit and commercial advertising. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Fransen, M., & ter Hoeven, C. (2011). Improving managerial communication: the role of regulatory fit. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p487904_index.html
  • Fransen, M., Rompay, T., & van der Plas, N. (2011). ‘Where the action is’: events als marketingcommunicatiestrategie. Tijdschrift voor Communicatiewetenschap, 39(2), 21-37. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2011/2/TCW_1384-6930_2011_039_002_003.pdf
  • van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. (SWOCC; No. 56). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Fransen, M. L., Fennis, B. M., Pruyn, A. T. H., & Vohs, K. D. (2011). When fit fosters favoring: the role of private self-focus. Journal of Experimental Social Psychology, 47(1), 202-207. https://doi.org/10.1016/j.jesp.2010.09.004
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