Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 89
Number of items: 89
  • Open Access
    Segijn, C. M. (2017). Everyday multiscreening: How the simultaneous usage of multiple screens affects information processing and advertising effectiveness. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Voorveld, H. A. M., Fakkert, M.-S., & van Reijmersdal, E. A. (2017). Materialistic Girls Watching a Materialistic World: Fashion TV Series and Women’s Copy-Cat Intentions. Communications : The European Journal of Communication Research, 42(2), 239-251. https://doi.org/10.1515/commun-2017-0018
  • Verlegh, P., Voorveld, H., & Eisend, M. (Eds.) (2016). Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7
  • Voorveld, H. (2016). Mediaorkestratie: Elke reclameboodschap op het best passende mediaplatform. Tekst[blad], 22(5/6), 26-29.
  • Voorveld, H. (2016). Mediaorkestratie. (SWOCC; Vol. 71). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Meijers, M., Eelen, J., & Voorveld, H. (2016). Creative Media Advertising. (SWOCC; Vol. 72). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Open Access
    Wottrich, V. M., & Voorveld, H. A. M. (2016). Creative vs. traditional media choice: effects on word-of-mouth and purchase intention. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 325-335). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_25
  • Open Access
    Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & van Noort, G. (2016). Consumer responses to creative advertising: a literature review. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 19-46). Emerald. https://doi.org/10.1108/978-1-78560-313-620151001
  • Open Access
    Voorveld, H. (2016). Socialmediabelevingsonderzoek. SWOCC. https://www.swocc.nl/nieuws-item/hoe-beleven-en-waarderen-consumenten-merkcommunicatie-op-social-media/
  • Open Access
    Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude. Computers in Human Behavior, 61, 454-462. https://doi.org/10.1016/j.chb.2016.03.042
Page 5 of 9