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Results: 67
Number of items: 67
  • Open Access
    Boerman, S. C., van Reijmersdal, E. A., Rozendaal, E., & Dima, A. L. (2018). Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC). International Journal of Advertising, 37(5), 671-697. https://doi.org/10.1080/02650487.2018.1470485
  • Open Access
    Zuiderveen Borgesius, F. J., Kruikemeier, S., Boerman, S. C., & Helberger, N. (2017). Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation. European Data Protection Law Review, 3(3), 353-368. https://doi.org/10.21552/edpl/2017/3/9
  • Open Access
    van Reijmersdal, E. A., Boerman, S. C., Buijzen, M., & Rozendaal, E. (2017). This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents. Journal of Youth and Adolescence, 46(2), 328-342. https://doi.org/10.1007/s10964-016-0493-3
  • Open Access
    Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 85-96). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-18731-6_7
  • Open Access
    Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2017). Online Behavioral Advertising: A Literature Review and Research Agenda. Journal of Advertising, 46(3), 363-376. https://doi.org/10.1080/00913367.2017.1339368
  • Open Access
    Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017). “This Post Is Sponsored”: Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook. Journal of Interactive Marketing, 38, 82-92. https://doi.org/10.1016/j.intmar.2016.12.002
  • Open Access
    Bol, N., Boerman, S. C., Romano Bergstrom, J. C., & Kruikemeier, S. (2016). An overview of how eye tracking is used in communication research. In M. Antona, & C. Stephanidis (Eds.), Universal Access in Human-Computer Interaction: methods, techniques, and best practices: 10th International Conference, UAHCI 2016, held as part of HCI International 2016: Toronto, ON, Canada, July 17-22, 2016: proceedings (Vol. 1, pp. 421-429). (Lecture Notes in Computer Science; Vol. 9737). Springer. https://doi.org/10.1007/978-3-319-40250-5_40
  • Open Access
    Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285-294. https://doi.org/10.1016/j.chb.2016.08.033
  • Open Access
    van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., van Lieshout, F., & Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: how the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. https://doi.org/10.1177/0002764216660141
  • Open Access
    Boerman, S. C., & van Reijmersdal, E. A. (2016). Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 115-146). Emerald. http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136
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