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Results: 148
Number of items: 148
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2021). The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising, 50(2), 179-196. https://doi.org/10.1080/00913367.2020.1858462
  • van Reijmersdal, E. (2020). Influencer marketing in de strijd tegen Corona. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/influencer-marketing-in-de-strijd-tegen-corona/
  • van Hoof, J., Hendriks, H., Noort, P., van Eck, M., Basemans, S., Pieterse, M., Walet, M., & van Reijmersdal, E. (2020). Kennissynthese alcoholmarketing: Literatuuronderzoek naar de impact en het effect van alcoholmarketing op problematisch alcoholgebruik naar aanleiding van het nationaal preventieakkoord. University of Twente. https://www.tweedekamer.nl/kamerstukken/detail?id=2020D46007&did=2020D46007
  • Open Access
    Boerman, S. C., & van Reijmersdal, E. A. (2020). Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship. Frontiers in Psychology, 10, Article 3042. https://doi.org/10.3389/fpsyg.2019.03042
  • Open Access
    van Reijmersdal, E. A., & van Dam, S. (2020). How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion. Journal of Youth and Adolescence, 49(7), 1531-1544. https://doi.org/10.1007/s10964-019-01191-z
  • Open Access
    Hoek, R. W., Rozendaal, E., van Schie, H. T., van Reijmersdal, E. A., & Buijzen, M. (2020). Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs. Frontiers in Psychology, 11, Article 451. https://doi.org/10.3389/fpsyg.2020.00451
  • Open Access
    van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing, 49, 94-106. https://doi.org/10.1016/j.intmar.2019.09.001
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2020). Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Behaviour, 19(5), 438-449. https://doi.org/10.1002/cb.1822
  • Open Access
    Smink, A. R. (2020). Extending reality: Uses, processes, and persuasive effects of augmented reality apps. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2020). Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research, 118, 474-485. https://doi.org/10.1016/j.jbusres.2020.07.018
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