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Results: 186
Number of items: 186
  • Open Access
    Zebregs, S., van den Putte, B., de Graaf, A., Lammers, J., & Neijens, P. (2015). The effects of narrative versus non-narrative information in school health education about alcohol drinking for low educated adolescents. BMC Public Health, 15, Article 1085. https://doi.org/10.1186/s12889-015-2425-7
  • Open Access
    Neijens, P., & Voorveld, H. (2015). Cross-platform advertising: current practices and issues for the future. Journal of Advertising Research, 55(4), 362-367. https://doi.org/10.2501/JAR-2015-016
  • Open Access
    Waheed, M., Schuck, A., Neijens, P., & de Vreese, C. (2015). The effects of news frames and political speech sources on political attitudes: the moderating role of values. Communications : The European Journal of Communication Research, 40(2), 147-169. https://doi.org/10.1515/commun-2015-0001
  • Open Access
    Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). How audience and disclosure characteristics influence memory of sponsorship disclosures. International Journal of Advertising, 34(4), 576-592. https://doi.org/10.1080/02650487.2015.1009347
  • Open Access
    Zebregs, S., van den Putte, B., Neijens, P., & de Graaf, A. (2015). The differential impact of statistical and narrative evidence on beliefs, attitude, and intention: a meta-analysis. Health Communication, 30(3), 282-289. https://doi.org/10.1080/10410236.2013.842528
  • Open Access
    Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Using eye tracking to understand the effects of brand placement disclosure types in television programs. Journal of Advertising, 44(3), 196-207. https://doi.org/10.1080/00913367.2014.967423
  • Open Access
    Araujo, T., Neijens, P., & Vliegenthart, R. (2015). What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284-295. https://doi.org/10.2501/JAR-2015-009
  • Open Access
    Trostli de Araújo Costa, T. B. (2015). Brand content diffusion on Social Networking Sites: Exploring the triadic relationship between the brand, the individual, and the community. [Thesis, fully internal, Universiteit van Amsterdam].
  • Keer, M., Conner, M., van den Putte, B., & Neijens, P. (2014). The temporal stability and predictive validity of affect-based and cognition-based intentions. British Journal of Social Psychology, 53(2), 315-327. https://doi.org/10.1111/bjso.12034
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. https://doi.org/10.1002/mar.20688
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