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Results: 45
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  • Kouzeh, M., & Verlegh, P. (2011). Management van word of mouth: onderzoek naar strategie. Tijdschrift voor Marketing, 45(1), 38-40.
  • Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2010). Language abstraction in word of mouth. Journal of Consumer Research, 37(2), 207-223. https://doi.org/10.1086/651240
  • Verlegh, P. W. J. (2010). Country images: why they influence consumers. In F. M. Go, & R. Govers (Eds.), Place branding in the new age of innovation (pp. 45-51). (International place branding yearbook; No. 2010). Palgrave Macmillan.
  • Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). Interpersonal relationships moderate the effect of faces on person judgments. European Journal of Social Psychology, 39(5), 757-767. https://doi.org/10.1002/ejsp.576
  • Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). Sales and sincerity: the role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19(1), 38-47. https://doi.org/10.1016/j.jcps.2008.12.007
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