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Results: 44
Number of items: 44
  • Open Access
    El Ali, A., Ney, R., van Berlo, Z. M. C., & Cesar, P. (2023). Is that my heartbeat? Measuring and understanding modality-dependent cardiac interoception in virtual reality. IEEE Transactions on visualization and computer graphics, 29(11), 4805-4815. https://doi.org/10.1109/TVCG.2023.3320228
  • Open Access
    Raaijmakers, E. A. L., & van Berlo, Z. M. C. (2023). Billions of blue blistering barnacles! What we can learn from comics about the visualization of complex ideas: Educational methods and innovations in engineering education. In EAEEIE 2023: Proceedings of the 2023 32nd annual conference of the European Association for Education in Electrical and Information Engineering (EAEEIE) : Eindhoven, The Netherlands, 14-16 June, 2023 (pp. 98-103). IEEE. https://doi.org/10.23919/EAEEIE55804.2023.10182035
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & Waiguny, M. (2023). Twenty years of research on gamified advertising: A systematic overview of theories and variables. International Journal of Advertising, 42(1), 171-180. https://doi.org/10.1080/02650487.2022.2143098
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2023). Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use. Journal of Interactive Advertising, 23(1), 73–83. https://doi.org/10.1080/15252019.2022.2163859
  • Open Access
    van Berlo, Z. M. C., & Stikos, D. (2023). Augmented reality (AR) brand storytelling: The role of flow in attitude formation and associative learning. In T. Jung, M. C. tom Dieck, & S. M. Correia Loureiro (Eds.), Extended reality and metaverse: Immersive technology in times of crisis (pp. 72-84). (Springer Proceedings in Business and Economics). Springer. https://doi.org/10.1007/978-3-031-25390-4_6
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2021). Brands in virtual reality games: Affective processes within computer-mediated consumer experiences. Journal of Business Research, 122, 458-465. https://doi.org/10.1016/j.jbusres.2020.09.006
  • Open Access
    Abels, E. A. M., Toet, A., Stokking, H., Klunder, T., van Berlo, Z. M. C., Smeets, B., & Niamut, O. (2021). Augmented reality-based remote family visits in nursing homes. In IMX 2021: proceedings of the 2021 ACM International Conference on Interactive Media Experiences : June 21st-23rd, 2021, New York, USA (Virtual) (pp. 258–263). Association for Computing Machinery. https://doi.org/10.1145/3452918.3465502
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2021). The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising, 50(2), 179-196. https://doi.org/10.1080/00913367.2020.1858462
  • Open Access
    van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing, 49, 94-106. https://doi.org/10.1016/j.intmar.2019.09.001
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2020). Inside advertising: The role of presence in the processing of branded VR content. In T. Jung, M. C. tom Dieck, & P. A. Rauschnabel (Eds.), Augmented reality and virtual reality: Changing realities in a dynamic world (pp. 11-22). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-37869-1_2
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