Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 40
Number of items: 40
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2023). Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use. Journal of Interactive Advertising, 23(1), 73–83. https://doi.org/10.1080/15252019.2022.2163859
  • Open Access
    Abels, E. A. M., Toet, A., Stokking, H., Klunder, T., van Berlo, Z. M. C., Smeets, B., & Niamut, O. (2021). Augmented reality-based remote family visits in nursing homes. In IMX 2021: proceedings of the 2021 ACM International Conference on Interactive Media Experiences : June 21st-23rd, 2021, New York, USA (Virtual) (pp. 258–263). Association for Computing Machinery. https://doi.org/10.1145/3452918.3465502
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2021). Brands in virtual reality games: Affective processes within computer-mediated consumer experiences. Journal of Business Research, 122, 458-465. https://doi.org/10.1016/j.jbusres.2020.09.006
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2021). The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising, 50(2), 179-196. https://doi.org/10.1080/00913367.2020.1858462
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2020). Inside advertising: The role of presence in the processing of branded VR content. In T. Jung, M. C. tom Dieck, & P. A. Rauschnabel (Eds.), Augmented reality and virtual reality: Changing realities in a dynamic world (pp. 11-22). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-37869-1_2
  • Open Access
    van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing, 49, 94-106. https://doi.org/10.1016/j.intmar.2019.09.001
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2020). Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Behaviour, 19(5), 438-449. https://doi.org/10.1002/cb.1822
  • Open Access
    van Berlo, Z. M. C. (2020). Playful persuasion: Advergames as gamified advertising. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1
  • Open Access
    van Berlo, Z., van Reijmersdal, E., & Rozendaal, E. (2017). Weet wat er speelt: De rol van merkbekendheid in effecten van mobiele advergames op tieners. Tijdschrift voor Communicatiewetenschap, 45(3), 216-236. https://www.tijdschriftvoorcommunicatiewetenschap.nl/scripts/shared/artikel_pdf.php?id=CW-45-3-6
Page 4 of 4