Search results
Results: 60
Number of items: 60
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Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). The more you say, the less they hear: the effect of disclosures in entertainment-education. Journal of Media Psychology, 27(4), 159-169. https://doi.org/10.1027/1864-1105/a000135
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Fransen, M. L., Smit, E. G., & Verlegh, P. W. J. (2015). Strategies and motives for resistance to persuasion: an integrative framework. Frontiers in Psychology, 6, Article 1201. https://doi.org/10.3389/fpsyg.2015.01201 -
van Rompay, T. J. L., Fransen, M. L., & Borgelink, B. G. D. (2014). Light as a feather: effects of packaging imagery on sensory product impressions and brand evaluation. Marketing Letters, 25(4), 397-407. https://doi.org/10.1007/s11002-013-9260-3
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Fransen, M. L., & Fennis, B. M. (2014). Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness. Journal of Communication, 64(5), 915-934. https://doi.org/10.1111/jcom.12118
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Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. Journal of Neuroscience, Psychology, and Economics, 7(1), 1-14. https://doi.org/10.1037/npe0000012 -
Mollen, S., & Fransen, M. (2014). Gezag en gedrag. In Gezag en veiligheid in het openbaar bestuur: essays over het gezag en de veiligheid van overheidsmedewerkers en politieke ambtsdragers (pp. 32-40). Ministerie van Binnenlandse Zaken en Koninkrijksrelaties. https://www.rijksoverheid.nl/onderwerpen/geweld-tegen-werknemers-met-publieke-taak/documenten/brochures/2014/09/01/gezag-en-veiligheid-in-het-openbaar-bestuur -
Fransen, M. L., & ter Hoeven, C. L. (2013). Matching the message: the role of regulatory fit in negative managerial communication. Communication Research, 40(6), 818-837. https://doi.org/10.1177/0093650211427140
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Fransen, M. L., van Rompay, T. J. L., & Muntinga, D. G. (2013). Increasing sponsorship effectiveness through brand experience. International Journal of Sports Marketing & Sponsorship, 14(2), 112-125. http://www.cies-uni.org/sites/default/files/documents/downloads/International%20Journal%20of%20Sports%20Marketing%20and%20Sponsorship%20%28january%202013%29%20%28vol.14%20n%C2%B02%29.pdf
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Fransen, M. (2013). Resisting persuasion. Oxford Bibliographies, Communication. https://doi.org/10.1093/OBO/9780199756841-0127
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