Search results
Results: 67
Number of items: 67
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Boerman, S. (2020). Persoonlijke reclame in de winkel – een stap te ver?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/persoonlijke-reclame-in-de-winkel-een-stap-te-ver/
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Boerman, S. C., & van Reijmersdal, E. A. (2020). Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship. Frontiers in Psychology, 10, Article 3042. https://doi.org/10.3389/fpsyg.2019.03042 -
Kruikemeier, S., Boerman, S. C., & Bol, N. (2020). Breaching the contract? Using social contract theory to explain individuals’ online behavior to safeguard privacy. Media Psychology, 23(2), 269-292. https://doi.org/10.1080/15213269.2019.1598434 -
Boerman, S. C. (2020). The effects of the standardized instagram disclosure for micro- and meso-influencers. Computers in Human Behavior, 103, 199-207. https://doi.org/10.1016/j.chb.2019.09.015 -
Eisend, M., van Reijmersdal, E. A., Boerman, S. C., & Tarrahi, F. (2020). A meta-analysis of the effects of disclosing sponsored content. Journal of Advertising, 49(3), 344-366. https://doi.org/10.1080/00913367.2020.1765909 -
Boerman, S. (2019). “Betaald partnerschap met” op Instagram: Wel of niet positief voor je merk?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/betaald-partnerschap-met-op-instagram-wel-of-niet-positief-voor-je-merk/
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Boerman, S. (2019). Wat vinden millennials van native advertising op Facebook?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/wat-vinden-millennials-van-native-advertising-op-facebook/ -
Boerman, S. (2018). Herkennen consumenten sponsored Facebook posts?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/herkennen-consumenten-sponsored-facebook-posts/
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Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Journal of Computer-Mediated Communication, 23(6), 370-388. https://doi.org/10.1093/jcmc/zmy020 -
Boerman, S. C., Helberger, N., van Noort, G., & Hoofnagle, C. J. (2018). Sponsored blog content: What do the regulations say? And what do bloggers say? Journal of Intellectual Property, Information Technology and Electronic Commerce Law, 9(2), 146-159. https://www.jipitec.eu/issues/jipitec-9-2-2018/4730
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