Search results
Results: 69
Number of items: 69
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Boerman, S. C., Kruikemeier, S., & Bol, N. (2021). When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising. Computers in Human Behavior Reports, 4, Article 100144. https://doi.org/10.1016/j.chbr.2021.100144 -
Zarouali, B., Boerman, S. C., & de Vreese, C. H. (2021). Is this recommended by an algorithm? The development and validation of the algorithmic media content awareness scale (AMCA-scale). Telematics and Informatics, 62, Article 101607. https://doi.org/10.1016/j.tele.2021.101607
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Boerman, S. (2020). Persoonlijke reclame in de winkel – een stap te ver?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/persoonlijke-reclame-in-de-winkel-een-stap-te-ver/
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Boerman, S. C., & van Reijmersdal, E. A. (2020). Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship. Frontiers in Psychology, 10, Article 3042. https://doi.org/10.3389/fpsyg.2019.03042
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Kruikemeier, S., Boerman, S. C., & Bol, N. (2020). Breaching the contract? Using social contract theory to explain individuals’ online behavior to safeguard privacy. Media Psychology, 23(2), 269-292. https://doi.org/10.1080/15213269.2019.1598434
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Eisend, M., van Reijmersdal, E. A., Boerman, S. C., & Tarrahi, F. (2020). A meta-analysis of the effects of disclosing sponsored content. Journal of Advertising, 49(3), 344-366. https://doi.org/10.1080/00913367.2020.1765909
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Boerman, S. C. (2020). The effects of the standardized instagram disclosure for micro- and meso-influencers. Computers in Human Behavior, 103, 199-207. https://doi.org/10.1016/j.chb.2019.09.015
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Boerman, S. (2019). “Betaald partnerschap met” op Instagram: Wel of niet positief voor je merk?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/betaald-partnerschap-met-op-instagram-wel-of-niet-positief-voor-je-merk/
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Boerman, S. (2019). Wat vinden millennials van native advertising op Facebook?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/wat-vinden-millennials-van-native-advertising-op-facebook/
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Boerman, S. (2018). Herkennen consumenten sponsored Facebook posts?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/herkennen-consumenten-sponsored-facebook-posts/
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