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Results: 45
Number of items: 45
  • Buijzen, M., & Rozendaal, E. (2012). De jonge consument. (SWOCC; No. 61). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames. Journal of Interactive Marketing, 26(1), 33-42. https://doi.org/10.1016/j.intmar.2011.04.005
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Brand prominence in advergames: effects on children’s explicit and implicit memory. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 321-329). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_24
  • Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011). Reconsidering advertising literacy as a defense against advertising effects. Media Psychology, 14(4), 333-354. https://doi.org/10.1080/15213269.2011.620540
  • van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to online advergames: the role of persuasion knowledge, brand prominence and game involvement. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p483991_index.html
  • Rozendaal, E., Buijzen, M., & Valkenburg, P. (2011). The role of cognitive and affective defense mechanisms in reducing children’s susceptibility to advertising effects. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p489735_index.html
  • Rozendaal, E., Buijzen, M., & Valkenburg, P. (2011). Children's understanding of advertisers' persuasive tactics. International Journal of Advertising, 30(2), 329-350. https://doi.org/10.2501/IJA-30-2-329-350
  • Open Access
    van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to advergames: the role of game and child characteristics. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Open Access
    Rozendaal, E. (2011). Advertising literacy and children’s susceptibility to advertising. [Thesis, fully internal, Universiteit van Amsterdam].
  • Rozendaal, E. (2010). Advertising. In J. de Haan, & R. Pijpers (Eds.), Contact! Children and new media (pp. 121-134). Bohn Stafleu van Loghum.
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