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Results: 33
Number of items: 33
  • Open Access
    Segijn, C. M., & Voorveld, H. A. M. (2021). A first step in unraveling synced advertising effectiveness. International Journal of Advertising, 40(1), 124-143. https://doi.org/10.1080/02650487.2020.1778279
  • Open Access
    Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2020). Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. Journal of Broadcasting and Electronic Media, 64(1), 41-61. https://doi.org/10.1080/08838151.2020.1718962
  • Open Access
    Segijn, C. M., Maslowska, E., Araujo, T., & Viswanathan, V. (2020). Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content. Internet Research, 30(2), 381-401. https://doi.org/10.1108/INTR-08-2018-0389
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2017). Insight into everyday media use with multiple screens. International Journal of Advertising, 36(5), 779-797. https://doi.org/10.1080/02650487.2017.1348042
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2017). The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening. Human Communication Research, 43(2), 295-314. https://doi.org/10.1111/hcre.12106
  • Open Access
    Segijn, C. M. (2017). Everyday multiscreening: How the simultaneous usage of multiple screens affects information processing and advertising effectiveness. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-18731-6_15
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. Journal of Advertising, 46(4), 455-472. https://doi.org/10.1080/00913367.2017.1372233
  • Segijn, C. (2016). Graduate Student Spotlight. Claire Segijn (University of Amsterdam). American Academy of Advertising Newsletter, 11(1), 17. http://aaoa.wildapricot.org/resources/Documents/News%20Letters/AAA%20Newsletter_September%202016%20Issue.pdf
  • Open Access
    Segijn, C. M. (2016). Second Screen Advertising: A Typology of Multiscreening. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 77-96). Emerald. http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136
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