Search results
Results: 44
Number of items: 44
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Azrout, R., van Berlo, Z. M. C., Dubel, R., Jonkman, J. G. F., Wolfers, L. N., & Baumgartner, S. E. (2024). Has the AI Revolution Started Yet? A Status Report on the Use of and the Attitudes Towards ChatGPT in Dutch Society. Tijdschrift voor Communicatiewetenschap, 52(3), 267-287. https://doi.org/10.5117/TCW2024.3.002.AZRO -
van Berlo, Z. M. C., & Chen, X. (2024). Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects. Journal of Interactive Advertising, 24(3), 238–246. https://doi.org/10.1080/15252019.2024.2335398
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Swapnil, A. M., Sosunova, I., Kurnia, S., Van Berlo, Z. M. C., Garcia, M. B., & Happonen, A. (2024). Business Sustainability Performance through Augmented Reality: A Literature Review on Applications, Benefits and Challenges. In 2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM): 26-29 Nov. 2024 IEEE. https://doi.org/10.1109/HNICEM64917.2024.11258770
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van Berlo, Z. M. C., Campbell, C., & Voorveld, H. A. M. (2024). The MADE framework: Best practices for creating effective experimental stimuli using generative AI. Journal of Advertising, 53(5), 732–753. https://doi.org/10.1080/00913367.2024.2397777
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Azrout, R., Dubèl, R., Jonkman, J., van Berlo, Z., & Wolfers, L. (2023). ASCoR 25 years panel survey [Data set]. OSF. https://doi.org/10.17605/OSF.IO/VWNGM
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van Berlo, Z. (2023). Black Friday komt er weer aan ― En deze fout wil je als adverteerder niet maken. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/black-friday-komt-er-weer-aan-%e2%80%95-en-deze-fout-wil-je-als-adverteerder-niet-maken/
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van Berlo, Z. (2023). Opgaan in het merkverhaal: AR als sleutel tot overtuigende brand storytelling. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/opgaan-in-het-merkverhaal-ar-als-sleutel-tot-overtuigende-brand-storytelling/
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van Berlo, Z. (2023). Ook merken willen bevriend zijn met Barbie – en dat zien we overal. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/ook-merken-willen-bevriend-zijn-met-barbie-en-dat-zien-we-overal/
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van Berlo, Z. M. C., & Bock, H. (2023). A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing. Cyberpsychology, Behavior, and Social Networking, 26(6), 440-446. https://doi.org/10.1089/cyber.2022.0275
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Lan, X., & van Berlo, Z. M. C. (2023). Can non-humanlike avatars induce the proteus effect? The roles of avatar identification and embodiment in influencing social participation. Computers in Human Behavior: Artificial Humans, 1(2), Article 100020. https://doi.org/10.1016/j.chbah.2023.100020
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