Search results
Results: 40
Number of items: 40
-
Azrout, R., Dubèl, R., Jonkman, J., van Berlo, Z., & Wolfers, L. (2023). ASCoR 25 years panel survey [Data set]. OSF. https://doi.org/10.17605/OSF.IO/VWNGM
-
van Berlo, Z. (2023). Black Friday komt er weer aan ― En deze fout wil je als adverteerder niet maken. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/black-friday-komt-er-weer-aan-%e2%80%95-en-deze-fout-wil-je-als-adverteerder-niet-maken/
-
van Berlo, Z. (2023). Ook merken willen bevriend zijn met Barbie – en dat zien we overal. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/ook-merken-willen-bevriend-zijn-met-barbie-en-dat-zien-we-overal/
-
van Berlo, Z. (2023). Opgaan in het merkverhaal: AR als sleutel tot overtuigende brand storytelling. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/opgaan-in-het-merkverhaal-ar-als-sleutel-tot-overtuigende-brand-storytelling/
-
van Berlo, Z. M. C., & Bock, H. (2023). A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing. Cyberpsychology, Behavior, and Social Networking, 26(6), 440-446. https://doi.org/10.1089/cyber.2022.0275
-
van Berlo, Z. M. C., van Reijmersdal, E. A., & Waiguny, M. (2023). Twenty years of research on gamified advertising: A systematic overview of theories and variables. International Journal of Advertising, 42(1), 171-180. https://doi.org/10.1080/02650487.2022.2143098 -
van Berlo, Z. M. C., & Stikos, D. (2023). Augmented reality (AR) brand storytelling: The role of flow in attitude formation and associative learning. In T. Jung, M. C. tom Dieck, & S. M. Correia Loureiro (Eds.), Extended reality and metaverse: Immersive technology in times of crisis (pp. 72-84). (Springer Proceedings in Business and Economics). Springer. https://doi.org/10.1007/978-3-031-25390-4_6
-
Lan, X., & van Berlo, Z. M. C. (2023). Can non-humanlike avatars induce the proteus effect? The roles of avatar identification and embodiment in influencing social participation. Computers in Human Behavior: Artificial Humans, 1(2), Article 100020. https://doi.org/10.1016/j.chbah.2023.100020
-
El Ali, A., Ney, R., van Berlo, Z. M. C., & Cesar, P. (2023). Is that my heartbeat? Measuring and understanding modality-dependent cardiac interoception in virtual reality. IEEE Transactions on visualization and computer graphics, 29(11), 4805-4815. https://doi.org/10.1109/TVCG.2023.3320228
-
Raaijmakers, E. A. L., & van Berlo, Z. M. C. (2023). Billions of blue blistering barnacles! What we can learn from comics about the visualization of complex ideas: Educational methods and innovations in engineering education. In EAEEIE 2023: Proceedings of the 2023 32nd annual conference of the European Association for Education in Electrical and Information Engineering (EAEEIE) : Eindhoven, The Netherlands, 14-16 June, 2023 (pp. 98-103). IEEE. https://doi.org/10.23919/EAEEIE55804.2023.10182035
Page 3 of 4