Search results
Results: 43
Number of items: 43
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van Berlo, Z. M. C., & Chen, X. (2024). Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects. Journal of Interactive Advertising, 24(3), 238–246. https://doi.org/10.1080/15252019.2024.2335398 -
Breves, P. L., Liebers, N., & van Berlo, Z. M. C. (2024). Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality. Journal of Interactive Advertising, 24(3), 203-214. https://doi.org/10.1080/15252019.2024.2388644
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van Berlo, Z. M. C., Campbell, C., & Voorveld, H. A. M. (2024). The MADE framework: Best practices for creating effective experimental stimuli using generative AI. Journal of Advertising, 53(5), 732–753. https://doi.org/10.1080/00913367.2024.2397777
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Azrout, R., Dubèl, R., Jonkman, J., van Berlo, Z., & Wolfers, L. (2023). ASCoR 25 years panel survey [Data set]. OSF. https://doi.org/10.17605/OSF.IO/VWNGM
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van Berlo, Z. (2023). Black Friday komt er weer aan ― En deze fout wil je als adverteerder niet maken. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/black-friday-komt-er-weer-aan-%e2%80%95-en-deze-fout-wil-je-als-adverteerder-niet-maken/
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van Berlo, Z. (2023). Opgaan in het merkverhaal: AR als sleutel tot overtuigende brand storytelling. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/opgaan-in-het-merkverhaal-ar-als-sleutel-tot-overtuigende-brand-storytelling/
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van Berlo, Z. (2023). Ook merken willen bevriend zijn met Barbie – en dat zien we overal. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/ook-merken-willen-bevriend-zijn-met-barbie-en-dat-zien-we-overal/
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van Berlo, Z. M. C., & Bock, H. (2023). A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing. Cyberpsychology, Behavior, and Social Networking, 26(6), 440-446. https://doi.org/10.1089/cyber.2022.0275
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van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2023). Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use. Journal of Interactive Advertising, 23(1), 73–83. https://doi.org/10.1080/15252019.2022.2163859
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Raaijmakers, E. A. L., & van Berlo, Z. M. C. (2023). Billions of blue blistering barnacles! What we can learn from comics about the visualization of complex ideas: Educational methods and innovations in engineering education. In EAEEIE 2023: Proceedings of the 2023 32nd annual conference of the European Association for Education in Electrical and Information Engineering (EAEEIE) : Eindhoven, The Netherlands, 14-16 June, 2023 (pp. 98-103). IEEE. https://doi.org/10.23919/EAEEIE55804.2023.10182035
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