Search results
Results: 47
Number of items: 47
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Sungur, H., van Berlo, Z. M. C., & Lüwa, L. M. (2024). Enhancing Cardiopulmonary Resuscitation Training with Mixed Reality: Improving Cardiopulmonary Resuscitation Performance and Enjoyment. Cyberpsychology, Behavior, and Social Networking, 27(6), 379-386. https://doi.org/10.1089/cyber.2023.0411 -
Azrout, R., van Berlo, Z. M. C., Dubel, R., Jonkman, J. G. F., Wolfers, L. N., & Baumgartner, S. E. (2024). Has the AI Revolution Started Yet? A Status Report on the Use of and the Attitudes Towards ChatGPT in Dutch Society. Tijdschrift voor Communicatiewetenschap, 52(3), 267-287. https://doi.org/10.5117/TCW2024.3.002.AZRO
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Breves, P. L., Liebers, N., & van Berlo, Z. M. C. (2024). Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality. Journal of Interactive Advertising, 24(3), 203-214. https://doi.org/10.1080/15252019.2024.2388644
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Swapnil, A. M., Sosunova, I., Kurnia, S., Van Berlo, Z. M. C., Garcia, M. B., & Happonen, A. (2024). Business Sustainability Performance through Augmented Reality: A Literature Review on Applications, Benefits and Challenges. In 2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM): 26-29 Nov. 2024 IEEE. https://doi.org/10.1109/HNICEM64917.2024.11258770
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van Berlo, Z. M. C., Meijers, M. H. C., Eelen, J., Voorveld, H. A. M., & Eisend, M. (2024). When the Medium is the Message: A Meta-Analysis of Creative Media Advertising Effects. Journal of Advertising, 53(2), 278-295. https://doi.org/10.1080/00913367.2023.2186986
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van Berlo, Z. M. C., & Chen, X. (2024). Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects. Journal of Interactive Advertising, 24(3), 238–246. https://doi.org/10.1080/15252019.2024.2335398
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van Berlo, Z. M. C., Campbell, C., & Voorveld, H. A. M. (2024). The MADE framework: Best practices for creating effective experimental stimuli using generative AI. Journal of Advertising, 53(5), 732–753. https://doi.org/10.1080/00913367.2024.2397777
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Azrout, R., Dubèl, R., Jonkman, J., van Berlo, Z., & Wolfers, L. (2023). ASCoR 25 years panel survey [Data set]. OSF. https://doi.org/10.17605/OSF.IO/VWNGM
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van Berlo, Z. (2023). Black Friday komt er weer aan ― En deze fout wil je als adverteerder niet maken. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/black-friday-komt-er-weer-aan-%e2%80%95-en-deze-fout-wil-je-als-adverteerder-niet-maken/
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van Berlo, Z. (2023). Opgaan in het merkverhaal: AR als sleutel tot overtuigende brand storytelling. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/opgaan-in-het-merkverhaal-ar-als-sleutel-tot-overtuigende-brand-storytelling/
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