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Results: 60
Number of items: 60
  • Lewinski, P., Tan, E. S., Fransen, M. L., Czarna, K., & Butler, C. (2016). Hindering facial mimicry in ad viewing: effects on consumers’ emotions, attitudes and purchase intentions. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 281-288). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_22
  • Open Access
    Lewinski, P., Fransen, M. L., & Tan, E. S. (2016). Embodied resistance to persuasion in advertising. Frontiers in Psychology, 7, Article 1202. https://doi.org/10.3389/fpsyg.2016.01202
  • Open Access
    van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., van Lieshout, F., & Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: how the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. https://doi.org/10.1177/0002764216660141
  • Open Access
    Janssen, L., Fransen, M. L., Wulff, R., & van Reijmersdal, E. A. (2016). Brand placement disclosure effects on persuasion: The moderating role of consumer self-control. Journal of Consumer Behaviour, 15(6), 503-515. https://doi.org/10.1002/cb.1587
  • Open Access
    van Ooijen, I. (2016). Packaging design as communicator of product attributes: Effects on consumers’ attribute inferences. [Thesis, fully internal, Universiteit van Amsterdam].
  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas. Journal of Health Communication, 20(4), 396-405. https://doi.org/10.1080/10810730.2014.965365
  • Fransen, M. (2015). Weerstand tegen beïnvloeding. In B. van den Putte, & P. Verlegh (Eds.), Gedragsverandering via campagnes 2.0: aanvullende inzichten uit de wetenschappelijke literatuur (pp. 87-99). Amsterdam School of Communication Research / ASCoR. http://www.communicatierijk.nl/documenten/publicaties/2015/07/23/gedragsverandering-via-campagnes-2
  • Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16. https://doi.org/10.1080/02650487.2014.995284
  • Verlegh, P. W. J., Fransen, M. L., & Kirmani, A. (2015). Persuasion in advertising: when does it work, and when does it not? Journal of Advertising, 34(1), 3-5. https://doi.org/10.1080/02650487.2014.994732
  • van den Putte, B., Verlegh, P., Wennekers, A., Welten, S., Mollen, S., & Fransen, M. (2015). Gedragsverandering via campagnes 2.0: aanvullende inzichten uit de wetenschappelijke literatuur. Amsterdam School of Communication Research / ASCoR. http://www.communicatierijk.nl/documenten/publicaties/2015/07/23/gedragsverandering-via-campagnes-2
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