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Results: 89
Number of items: 89
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., & Vakeel, K. A. (2021). The role of ad sequence and privacy concerns in personalized advertising: An eye-tracking study into synced advertising effects. Journal of Advertising, 50(3), 320-329. https://doi.org/10.1080/00913367.2020.1870586
  • Open Access
    Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2020). Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. Journal of Broadcasting and Electronic Media, 64(1), 41-61. https://doi.org/10.1080/08838151.2020.1718962
  • Open Access
    Voorveld, H. A. M., & Araujo, T. (2020). How social cues in virtual assistants influence concerns and persuasion: The role of voice and a human name. Cyberpsychology, Behavior, and Social Networking, 23(10), 689-696. https://doi.org/10.1089/cyber.2019.0205
  • Open Access
    Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2020). Explaining perceived interactivity effects on attitudinal responses: A field experiment on the impact of external and internal communication features in digital magazines. Journal of Media Psychology, 32(3), 130-142. https://doi.org/10.1027/1864-1105/a000266
  • Open Access
    Ischen, C., Araujo, T., van Noort, G., Voorveld, H., & Smit, E. (2020). “I Am Here to Assist You Today”: The Role of Entity, Interactivity and Experiential Perceptions in Chatbot Persuasion. Journal of Broadcasting and Electronic Media, 64(4), 615-639. https://doi.org/10.1080/08838151.2020.1834297
  • Open Access
    Ischen, C., Araujo, T., Voorveld, H., van Noort, G., & Smit, E. (2020). Privacy concerns in chatbot interactions. In A. Følstad, T. Araujo, S. Papadopoulos, EL.-C. Law, O.-C. Granmo, E. Luger, & P. B. Brandtzaeg (Eds.), Chatbot Research and Design: Third International Workshop, CONVERSATIONS 2019, Amsterdam, The Netherlands, November 19–20, 2019 : revised selected papers (pp. 34-48). (Lecture Notes in Computer Science; Vol. 11970). Springer. https://doi.org/10.1007/978-3-030-39540-7_3
  • Open Access
    Voorveld, H. A. M. (2019). Brand communication in social media: A research agenda. Journal of Advertising, 48(1), 14-26. https://doi.org/10.1080/00913367.2019.1588808
  • Open Access
    Rauwers, F. (2019). Read. Click. Comment. Understanding the uses and effects of interactive features in digital magazines. [Thesis, fully internal, Universiteit van Amsterdam].
  • Voorveld, H., van Noort, G., Muntinga, D., & Bronner, F. (2018). Beleving van social media en reclame op social media. In Y. M. van Everdingen, & V. Toepoel (Eds.), Digital advertising: MOA Topic of the Year 2018 (pp. 17-28). MOA, Center for Information Based Decision Making & Marketing Research. https://moa04.artoo.nl/clou-moaweb-images/images/bestanden/pdf/topicoftheyear/MIE_DACTopic_LR.pdf
  • Voorveld, H. (2018). Hoe zorg je voor meer engagement met jouw social media content?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/hoe-zorg-je-voor-meer-engagement-met-jouw-social-media-content/
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