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Results: 25
Number of items: 25
  • Muntinga, D., & Moorman, M. (2009). Undesired consequences of sports sponsorships: how negative incidents in sports affect their sponsors' image. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 315-323). Garant.
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: a holistic exploration of motivations for brand-related social media use. (SWOCC working paper series; No. 1). SWOCC.
  • Muntinga, D. (2008). Houd uw doel schoon! Vermijd de gevaren van sportsponsoring. Marketing Rendement, 2008(10), 12-13.
  • Muntinga, D. (2008). De donkere kant van sportsponsoring. Merk & Reputatie, 14(2), 41-43.
  • Muntinga, D. (2008). Sportsponsoring en merkimago. Clou, 36, 38. http://www.moaweb.nl/kenniscentrum/digitale-clou-s/archief-clou/overigen-clou-nrs/clou-36/CLOU%20nr.%2036%20totaal.pdf
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