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Results: 32
Number of items: 32
  • Moorman, M. (2009). Over specialisten en generalisten. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit, & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (pp. 6-8). (SWOCC publicatie; No. 50). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Muntinga, D., & Moorman, M. (2009). Undesired consequences of sports sponsorships: how negative incidents in sports affect their sponsors' image. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 315-323). Garant.
  • Moorman, M., & van den Putte, B. (2008). The influence of message framing, intention to quit smoking, and nicotine dependence on the persuasiveness of smoking cessation messages. Addictive Behaviors, 33(10), 1267-1275. https://doi.org/10.1016/j.addbeh.2008.05.010
  • Smit, E., Moorman, M., & Neijens, P. (2008). Media planning. In W. Donsbach (Ed.), The international encyclopedia of communication: Vol. VII (pp. 2964-2968). Blackwell. http://www.communicationencyclopedia.com/subscriber/tocnode?id=g9781405131995_chunk_g978140513199518_ss46-1
  • Buijzen, M., Rozendaal, E., Moorman, M., & Tanis, M. (2008). Parent versus child reports of parental advertising mediation: exploring the meaning of agreement. Journal of broadcasting & electronic media, 52(4), 509-525. https://doi.org/10.1080/08838150802437180
  • Reus, S., van der Land, S., & Moorman, M. (2008). Onbewust beïnvloed: hoe reclame werkt zonder dat je het weet én hoe je het meet. (SWOCC publicatie; Vol. 45). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2007). The effects of program-involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36(1), 125-141.
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2003). Program context effects on commercial processing. In F. Hansen, & L. Bech Christensen (Eds.), Branding and advertising (pp. 177-188). CBS Press.
  • Open Access
    Moorman, M. (2003). Context considered : the relationship between media environments and advertising effects. [Thesis, fully internal, Universiteit van Amsterdam].
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2002). The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting. Journal of Advertising, 16(4), 27-40.
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