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Results: 44
Number of items: 44
  • Open Access
    van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2017). Processes and effects of targeted online advertising among children. International Journal of Advertising, 36(3), 396-414. https://doi.org/10.1080/02650487.2016.1196904
  • Open Access
    Rozendaal, E., Buijs, L., & van Reijmersdal, E. A. (2016). Strengthening Children's Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent. Frontiers in Psychology, 7, Article 1186. https://doi.org/10.3389/fpsyg.2016.01186
  • Open Access
    van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2015). Boy's responses to the integration of advertising and entertaining content. Young Consumers, 16(3), 251-263. https://doi.org/10.1108/YC-10-2014-00487
  • Open Access
    van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising, 34(1), 70-84. https://doi.org/10.1080/02650487.2014.993795
  • van Reijmersdal, E., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2013). Explaining the effects of targeted online advertising on children's cognitive, affective, and behavioral brand responses. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p638715_index.html
  • Rozendaal, E., Slot, N., van Reijmersdal, E. A., & Buijzen, M. (2013). Children’s responses to advertising in social games. Journal of Advertising, 42(2-3), 142-154. https://doi.org/10.1080/00913367.2013.774588
  • Slot, N., Rozendaal, E., van Reijmersdal, E. A., & Buijzen, M. A. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-40. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2013/1/TCW_1384-6930_2013_041_001_003.pdf
  • Buijzen, M., Rozendaal, E., & van Reijmersdal, E. A. (2013). Media, advertising, and consumerism: children and adolescents in a commercialized media environment. In D. Lemish (Ed.), The Routledge international handbook of children, adolescents and media (pp. 271-278). Routledge.
  • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Brand prominence in advergames: effects on children’s explicit and implicit memory. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 321-329). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_24
  • Buijzen, M., & Rozendaal, E. (2012). De jonge consument. (SWOCC; No. 61). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
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