Search results
Results: 144
Number of items: 144
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van Reijmersdal, E. A., & Hudders, L. (2023). Hoe word je miljonair in drie stappen? Een experimenteel onderzoek naar de persuasieve kracht van beleggingsadviezen door finfluencers. Tijdschrift voor Communicatiewetenschap, 51, 284-302. https://doi.org/10.5117/TCW2023.3.004.REIJ -
Van Reijmersdal, E. A., Brussee, E., Evans, N., & Wojdynski, B. W. (2023). Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms. Journal of Interactive Advertising, 23(2), 85-97. https://doi.org/10.1080/15252019.2022.2146991
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van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2023). Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use. Journal of Interactive Advertising, 23(1), 73–83. https://doi.org/10.1080/15252019.2022.2163859
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van Reijmersdal, E. (2022). Tips voor sponsorvermeldingen: Hoe ga je om met gebrek aan transparantie?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/tips-voor-sponsorvermeldingen-hoe-ga-je-om-met-gebrek-aan-transparantie/
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van Reijmersdal, E. (2022). Advergames: Hoe gamificatie zorgt voor positieve merkeffecten.. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/advergames-hoe-gamificatie-zorgt-voor-positieve-merkeffecten/
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Smink, A. R., van Reijmersdal, E. A., & van Noort, G. (2022). Consumers’ use of augmented reality apps: Prevalence, user characteristics, and gratifications. Journal of Advertising, 51(1), 85-94. https://doi.org/10.1080/00913367.2021.1973622
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Rozendaal, E., Buijzen, M., & van Reijmersdal, E. A. (2022). Persuasive Messages and the Development of Advertising Literacy in Children and Adolescents. In D. Lemish (Ed.), The Routledge International Handbook of Children, Adolescents, and Media (2nd ed., pp. 302-310). (Routledge international handbooks). Routledge. https://doi.org/10.4324/9781003118824-38
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van Reijmersdal, E. A., Opree, S. J., & Cartwright, R. F. (2022). Brand in focus: Activating adolescents' persuasion knowledge using disclosures for embedded advertising in music videos. Communications, 47(1), 93-113. https://doi.org/10.1515/commun-2019-0168
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van Reijmersdal, E. A., Boerman, S. C., & van Noort, G. (2022). Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms. Computers in Human Behavior Reports, 7, Article 100221. https://doi.org/10.1016/j.chbr.2022.100221
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Buijzen, M., Anschütz, D., de Leeuw, R. N. H., Bleize, D. N. M., Sadza, A. J. C., de Droog, S. M., Rozendaal, E., & Dutch Young Consumers Network (2021). Behind the policy frontline in the Netherlands during the Corona crisis. Journal of Children and Media, 15(1), 49-54. https://doi.org/10.1080/17482798.2020.1858899
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