Search results
Results: 77
Number of items: 77
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Slot, N., Rozendaal, E., van Reijmersdal, E. A., & Buijzen, M. A. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-40. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2013/1/TCW_1384-6930_2013_041_001_003.pdf
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Buijzen, M., & Valkenburg, P. M. (2013). The intended and unintended effects of advertising on children. In A. N. Valdivia, & E. Scharrer (Eds.), The international encyclopedia of media studies. - Volume 5: media effects/media psychology (pp. 586-608). Wiley-Blackwell. https://doi.org/10.1002/9781444361506.wbiems132
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van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Brand prominence in advergames: effects on children’s explicit and implicit memory. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 321-329). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_24
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Opree, S. J., Buijzen, M., & Valkenburg, P. M. (2012). Lower life satisfaction related to materialism in children frequently exposed to advertising. Pediatrics, 130(3), e486-e491. https://doi.org/10.1542/peds.2011-3148
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van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames. Journal of Interactive Marketing, 26(1), 33-42. https://doi.org/10.1016/j.intmar.2011.04.005
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de Droog, S. M., Buijzen, M., & Valkenburg, P. M. (2012). Use a rabbit or a rhino to sell a carrot? The effect of character-product congruence on children’s liking of healthy foods. Journal of Health Communication, 17(9), 1068-1080. https://doi.org/10.1080/10810730.2011.650833
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Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2012). Think-aloud process superior to thought-listing in increasing children’s critical processing of advertising. Human Communication Research, 38(2), 199-221. https://doi.org/10.1111/j.1468-2958.2011.01425.x
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