Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 45
Number of items: 45
  • Verlegh, P. W. J., Fransen, M. L., & Kirmani, A. (2015). Persuasion in advertising: when does it work, and when does it not? Journal of Advertising, 34(1), 3-5. https://doi.org/10.1080/02650487.2014.994732
  • Open Access
    Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2015). The dark side of donating: how donating may license environmentally unfriendly behavior. Social Influence, 10(4), 250-263. https://doi.org/10.1080/15534510.2015.1092468
  • Open Access
    Fransen, M. L., Smit, E. G., & Verlegh, P. W. J. (2015). Strategies and motives for resistance to persuasion: an integrative framework. Frontiers in Psychology, 6, Article 1201. https://doi.org/10.3389/fpsyg.2015.01201
  • de Hooge, I. E., Verlegh, P. W. J., & Tzioti, S. C. (2014). Emotions in advice taking: the roles of agency and valence. Journal of Behavioral Decision Making, 27(3), 246-258. https://doi.org/10.1002/bdm.1801
  • van Noort, G., Antheunis, M. L., & Verlegh, P. W. J. (2014). Enhancing the effects of social network site marketing campaigns: if you want consumers to like you, ask them about themselves. International Journal of Advertising, 33(2), 235-252. https://doi.org/10.2501/IJA-33-2-235-252
  • Winit, W., Gregory, G., Cleveland, M., & Verlegh, P. (2014). Global vs local brands: how home country bias and price differences impact brand evaluations. International Marketing Review, 31(2), 102-128. https://doi.org/10.1108/IMR-01-2012-0001
  • Open Access
    Meijers, M. H. C. (2014). On justifying eco-unfriendly behaviors. [Thesis, fully internal, Universiteit van Amsterdam].
  • Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, 32(3), 291-310. https://doi.org/10.1177/0261927X12466083
  • Verlegh, P. W. J., Ryu, G., Tuk, M. A., & Feick, L. E. (2013). Receiver responses to rewarded referrals: the motive inferences framework. Journal of the Academy of Marketing Science, 41(6), 669-682. https://doi.org/10.1007/s11747-013-0327-8
  • Muntinga, D., & Verlegh, P. (2013). Hoe een marketeer een COBRA vangt: Onderzoek naar merkgedrag van consumenten. Tijdschrift voor Marketing, 47(2), 46-48.
Page 3 of 5