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Results: 188
Number of items: 188
  • Smit, E., Moorman, M., & Neijens, P. (2008). Media planning. In W. Donsbach (Ed.), The international encyclopedia of communication: Vol. VII (pp. 2964-2968). Blackwell. http://www.communicationencyclopedia.com/subscriber/tocnode?id=g9781405131995_chunk_g978140513199518_ss46-1
  • van Reijmersdal, E. A. (2007). Audience reactions toward the intertwining of advertisement and editorial content. [Thesis, fully internal, Universiteit van Amsterdam]. Amsterdam School of Communications Research (ASCoR).
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2007). Effects of TV brand placement on brand image. Psychology & Marketing, 24(5), 403-420. https://doi.org/10.1002/mar.20166
  • Smit, E., Bronner, F., & Tolboom, M. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60(6), 627-633. https://doi.org/10.1016/j.jbusres.2006.06.012
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2007). The effects of program-involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36(1), 125-141.
  • Smit, E. G., & Neijens, P. C. (2007). It’s all about catching readers’ attention. In S. Diehl, & R. Terlutter (Eds.), International advertising and communication: New insights and empirical findings. Gabler Verlag/Deutscher Universitätsverlag.
  • Storey, R., & Smit, E. G. (2007). The creative brief and its strategic role in the campaign development process. In G. J. Tellis, & T. Ambler (Eds.), Handbook of advertising (pp. 173-185). Sage.
  • Smit, E. G. (2007). Relatiemedia moeten transparant en geloofwaardig zijn. Merk & Reputatie, 13(3), 58-59.
  • Open Access
    Smit, E. (2007). Ver-BINDING: Interne en externe relatiemedia als verbinding tussen mensen en organisaties. (Oratiereeks). Vossiuspers UvA.
  • van Ruler, A. A., Elving, W. J. L., van den Hooff, B. J., Smit, E. G., & Verhoeven, P. (2005). Communicatiemanagement : in communicatiewetenschappelijk perspectief. Boom.
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