Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 193
Number of items: 193
  • Neijens, P., Smit, E., & Moorman, M. (2009). Taking up an event: Brand image transfer during the FIFA World Cup. International Journal of Market Research, 51(5), 579-591. https://doi.org/10.2501/S1470785309200839
  • Smit, E., van Reijmersdal, E., & Neijens, P. (2009). Today's practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761-782. https://doi.org/10.2501/S0265048709200898
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 535-565. https://doi.org/10.1108/10662240920998887
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Garant.
  • van Reijmersdal, E., Neijens, P., & Smit, E. (2008). Drie onderzoeken naar publieksreacties op brand placement. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2008, 41-60. http://www.moaweb.nl/bibliotheek/jaarboeken/2008/jaarboek-2008-03.pdf/view
  • Smit, E., Moorman, M., & Neijens, P. (2008). Media planning. In W. Donsbach (Ed.), The international encyclopedia of communication: Vol. VII (pp. 2964-2968). Blackwell. http://www.communicationencyclopedia.com/subscriber/tocnode?id=g9781405131995_chunk_g978140513199518_ss46-1
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2007). The effects of program-involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36(1), 125-141.
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2007). Effects of TV brand placement on brand image. Psychology & Marketing, 24(5), 403-420. https://doi.org/10.1002/mar.20166
  • Smit, E., Bronner, F., & Tolboom, M. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60(6), 627-633. https://doi.org/10.1016/j.jbusres.2006.06.012
  • Smit, E. G. (2007). Relatiemedia moeten transparant en geloofwaardig zijn. Merk & Reputatie, 13(3), 58-59.
Page 16 of 20