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Results: 144
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  • van Reijmersdal, E. A. (2007). Audience reactions toward the intertwining of advertisement and editorial content. [Thesis, fully internal, Universiteit van Amsterdam]. Amsterdam School of Communications Research (ASCoR).
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2007). Effects of TV brand placement on brand image. Psychology & Marketing, 24(5), 403-420. https://doi.org/10.1002/mar.20166
  • van Reijmersdal, E. A. (2007). Consument onverwacht positief over sluikreclame. MarketingTribune, 12.
  • van Reijmersdal, E. A. (2007). Merkplaatsing in TV progamma's werkt. Adformatie.
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