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Results: 144
Number of items: 144
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2010). How media factors affect audience responses to brand placement. International Journal of Advertising, 29(2), 279-301. https://doi.org/10.2501/S0265048710201154
  • Buijzen, M., van Reijmersdal, E. A., & Owen, L. H. (2010). Introducing the PCMC model: an investigative framework for young people’s processing of commercialized media content. Communication Theory, 20(4), 427-450. https://doi.org/10.1111/j.1468-2885.2010.01370.x
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses. Computers in Human Behavior, 26(6), 1787-1794. https://doi.org/10.1016/j.chb.2010.07.006
  • van Noort, G., Voorveld, H., & van Reijmersdal, E. (2010). Website interactivity effects explained by consumers' online flow experience. Conference papers: International Communication Association: annual meeting, 2010.
  • Smit, E., van Reijmersdal, E., & Neijens, P. (2009). Today's practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761-782. https://doi.org/10.2501/S0265048709200898
  • van Reijmersdal, E. (2009). Brand placement prominence: good for memory! Bad for attitudes? Journal of Advertising Research, 49(2), 151-153. https://doi.org/10.2501/S0021849909090199
  • van Reijmersdal, E., Neijens, P., & Smit, E. G. (2009). A new branch of advertising: reviewing factors that influence reactions to product placement. Journal of Advertising Research, 49(4), 429-449. https://doi.org/10.2501/S0021849909091065
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Brand placement: Het effect van programmacontext op merkherkenning, merkattitude en gedrag. Tijdschrift voor Communicatiewetenschap, 37(4), 290-302. http://www.lemma-tijdschriften.nl/index-CW.htm
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Garant.
  • van Reijmersdal, E., Neijens, P., & Smit, E. (2008). Drie onderzoeken naar publieksreacties op brand placement. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2008, 41-60. http://www.moaweb.nl/bibliotheek/jaarboeken/2008/jaarboek-2008-03.pdf/view
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