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Results: 193
Number of items: 193
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The interactive authority of brand web sites: a new tool provides new insights. Journal of Advertising Research, 50(3), 292-304. https://doi.org/10.2501/S0021849910091452
  • van den Boom, S., Smit, E., & de Bakker, S. (2010). Nachtmerrie of droom: de ROl van customer media. Customer Media Council.
  • Smit, E. (2010). Customer media. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 177-179). Noordhoff.
  • Smit, E., Meppelink, C., & Schijns, J. (2010). Ontwikkeling en validatie van de CMB-schaal. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 31-38). (Relatiemedia; No. 3). Customer Media Council.
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2010). Advertising media selection and planning. In M. A. Belch, & G. E. Belch (Eds.), Wiley international encyclopedia of marketing - Vol. 4: Advertising and integrated communication (pp. 22-29). John Wiley & Sons. https://doi.org/10.1002/9781444316568.wiem04010
  • van den Boom, S., & Smit, E. (2010). Dichterbij komt dichterbij. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 215-222). (Relatiemedia; No. 3). Customer Media Council.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696. http://www.acrwebsite.org/volumes/v37/FinalPapers/504277_103940_v3.doc
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2010). Customer magazines: Effects of commerciality on readers’ reactions. Journal of Current Issues and Research in Advertising, 32(1), 59-67. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=51923975&site=ehost-live
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 235-247). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_16
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 217-233). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_15
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