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Results: 144
Number of items: 144
  • van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to online advergames: the role of persuasion knowledge, brand prominence and game involvement. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p483991_index.html
  • Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2011). Development and validation of the material values scale for children (MVS-c). Personality and Individual Differences, 51(8), 963-968. https://doi.org/10.1016/j.paid.2011.07.029
  • van Reijmersdal, E. A. (2011). Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials. International Journal of Advertising, 30(3), 425-446. https://doi.org/10.2501/IJA-30-3-425-446
  • Opree, S., Buijzen, M., Valkenburg, P., & van Reijmersdal, E. (2011). The effects of advertising on children’s materialistic orientations: a longitudinal study. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p486839_index.html
  • Open Access
    Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2011). Development and validation of the Material Values Scale for children. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Open Access
    van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to advergames: the role of game and child characteristics. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Open Access
    van der Goot, M., & van Reijmersdal, E. (2011). Age differences in liking and recall of arousing television commercials. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2010). Customer magazines: Effects of commerciality on readers’ reactions. Journal of Current Issues and Research in Advertising, 32(1), 59-67. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=51923975&site=ehost-live
  • van Reijmersdal, E. (2010). What are the effects of a combination of advertising and brand placement? In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 363-376). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_24
  • Dekker, K., & van Reijmersdal, E. (2010). Waarschuwingen, beroemheden en brand placement: de effecten van type waarschuwing en geloofwaardigheid op kijkerreacties. Tijdschrift voor Communicatiewetenschap, 38(4), 320-337. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2010/4/TCW_1384-6930_2010_038_004_003.pdf
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