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Results: 146
Number of items: 146
  • van Noort, G., Antheunis, M., & van Reijmersdal, E. (2011). Online vrienden bepalen de overtuigingskracht van SNS-campagnes. Tijdschrift voor Communicatiewetenschap, 39(4), 90-103. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2011/4/TCW_1384-6930_2011_039_004_007.pdf
  • Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011). Reconsidering advertising literacy as a defense against advertising effects. Media Psychology, 14(4), 333-354. https://doi.org/10.1080/15213269.2011.620540
  • van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to online advergames: the role of persuasion knowledge, brand prominence and game involvement. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p483991_index.html
  • Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2011). Development and validation of the material values scale for children (MVS-c). Personality and Individual Differences, 51(8), 963-968. https://doi.org/10.1016/j.paid.2011.07.029
  • Opree, S., Buijzen, M., Valkenburg, P., & van Reijmersdal, E. (2011). The effects of advertising on children’s materialistic orientations: a longitudinal study. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p486839_index.html
  • van Reijmersdal, E. A. (2011). Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials. International Journal of Advertising, 30(3), 425-446. https://doi.org/10.2501/IJA-30-3-425-446
  • Open Access
    van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to advergames: the role of game and child characteristics. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Open Access
    Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2011). Development and validation of the Material Values Scale for children. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Open Access
    van der Goot, M., & van Reijmersdal, E. (2011). Age differences in liking and recall of arousing television commercials. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Dekker, K., & van Reijmersdal, E. (2010). Waarschuwingen, beroemheden en brand placement: de effecten van type waarschuwing en geloofwaardigheid op kijkerreacties. Tijdschrift voor Communicatiewetenschap, 38(4), 320-337. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2010/4/TCW_1384-6930_2010_038_004_003.pdf
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