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Results: 186
Number of items: 186
  • van Reijmersdal, E. A. (2007). Audience reactions toward the intertwining of advertisement and editorial content. [Thesis, fully internal, Universiteit van Amsterdam]. Amsterdam School of Communications Research (ASCoR).
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2007). Effects of TV brand placement on brand image. Psychology & Marketing, 24(5), 403-420. https://doi.org/10.1002/mar.20166
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2007). The effects of program-involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36(1), 125-141.
  • Smit, E. G., & Neijens, P. C. (2007). It’s all about catching readers’ attention. In S. Diehl, & R. Terlutter (Eds.), International advertising and communication: New insights and empirical findings. Gabler Verlag/Deutscher Universitätsverlag.
  • Neijens, P. C., van Praag, P., Bosveld, W., & Slot, J. (2007). Turnout in Dutch referendums: An analysis of voter and referendum characteristics that influence turnout in referendums. In C. de Vreese (Ed.), The dynamics of referendum campaigns. Palgrave Macmillan.
  • de Cock, R., Gelders, D., Neijens, P. C., & Roe, K. (2007). Government communication about policy intentions: Unwanted propaganda or democratic inevitability? Surveys among government communication professionals and journalists in Belgium and the Netherlands. Communications : The European Journal of Communication Research.
  • Open Access
    Brunsting, S. (2007). Healthy stimulants : motivating online health information seeking through traditional mass media. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Russell, D. W. (2006). A multifaceted multi-methodological examination of the global movie industry. [Thesis, fully internal, Universiteit van Amsterdam]. Amsterdam University Press.
  • Swaab, R. I. (2005). Communication and negotiation in groups and teams: causes and consequences of shared cognition and group solidarity. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Cramer, K. V. B. (2005). Onder moeders paraplu? Determinanten en effecten van merkportfoliostrategieën. [Thesis, fully internal, Universiteit van Amsterdam]. Stichting Wetenschappelijk Onderzoek Commerciële Communicatie.
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