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Results: 188
Number of items: 188
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2010). Customer magazines: Effects of commerciality on readers’ reactions. Journal of Current Issues and Research in Advertising, 32(1), 59-67. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=51923975&site=ehost-live
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 235-247). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_16
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 217-233). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_15
  • Faasse, J., Moorman, M., Neijens, P., & Smit, E. (2010). Kernbegrippen in mediaplanning. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 29-41). Noordhoff.
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2010). How media factors affect audience responses to brand placement. International Journal of Advertising, 29(2), 279-301. https://doi.org/10.2501/S0265048710201154
  • Schijns, J. M. C., & Smit, E. G. (2010). Custom magazines: where digital page-turn editions fail. Journal of International Business and Economics, 10(4), 24-37. http://www.customermedia.nl/documenten/JIBE20103.pdf
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The interactive authority of brand web sites: a new tool provides new insights. Journal of Advertising Research, 50(3), 292-304. https://doi.org/10.2501/S0021849910091452
  • van den Boom, S., Smit, E., & de Bakker, S. (2010). Nachtmerrie of droom: de ROl van customer media. Customer Media Council.
  • Smit, E. (2010). Customer media. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 177-179). Noordhoff.
  • Smit, E., Meppelink, C., & Schijns, J. (2010). Ontwikkeling en validatie van de CMB-schaal. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 31-38). (Relatiemedia; No. 3). Customer Media Council.
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