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Results: 188
Number of items: 188
  • Voorveld, H., Neijens, P., & Smit, E. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2011/1/TCW_1384-6930_2011_039_001_002
  • Maslowska, E., Smit, E. G., & van den Putte, B. (2011). Is Personalized Communication Superior? Personalization and Consumers’ Characteristics. Asia-Pacific Advances in Consumer Research, 9, 91-96. http://acrwebsite.org/volumes/1009100/volumes/ap09/AP-09
  • Boerman, S. C., Smit, E. G., & van Meurs, L. (2011). Attention battle: the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed.), Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (pp. 295-310). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_19
  • van Meurs, L., Smit, E., & Boerman, S. (2011). Hoe trek je de aandacht in tijdschriften? Vuistregels voor effectiever adverteren. GfK jaargids : inzichten en marktontwikkelingen in de Benelux, 2011, 74-79. http://www.intomartgfk.nl/imperia/md/content/intomart/gfk_jaargids_2011.pdf
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92. https://doi.org/10.2753/JOA0091-3367400206
  • Boerman, S., Smit, E., & van Meurs, A. (2011). Visual attention: the interplay between ad characteristics and context factors. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p489308_index.html
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. https://doi.org/10.2501/IJA-30-1-013-046
  • van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. (SWOCC; No. 56). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Open Access
    Linn, A. J., Vervloet, M., van Dijk, L., Smit, E. G., & van Weert, J. C. M. (2011). Effects of eHealth interventions on medication adherence: a systematic review of the literature. Journal of Medical Internet Research, 13(4), Article e103. https://doi.org/10.2196/jmir.1738
  • Open Access
    Maslowska, E., Smit, E., & van den Putte, B. (2011). Examining the (in)effectiveness of personalized communication. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
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