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Results: 144
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  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 273-284). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_21
  • van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on scepticism and brand memory. Communications : The European Journal of Communication Research, 38(2), 127-146. https://doi.org/10.1515/commun-2013-0008
  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2013). "This program contains advertising": How the timing of sponsorship disclosure influences critical processing of sponsored content. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p634919_index.html
  • van Reijmersdal, E., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2013). Explaining the effects of targeted online advertising on children's cognitive, affective, and behavioral brand responses. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p638715_index.html
  • Rozendaal, E., Slot, N., van Reijmersdal, E. A., & Buijzen, M. (2013). Children’s responses to advertising in social games. Journal of Advertising, 42(2-3), 142-154. https://doi.org/10.1080/00913367.2013.774588
  • Dekker, K., & van Reijmersdal, E. A. (2013). Disclosing celebrity endorsement in a television program to mitigate persuasion: how disclosure type and celebrity credibility interact. Journal of Promotion Management, 19(2), 224-240. https://doi.org/10.1080/10496491.2013.769473
  • Lammers, N., & van Reijmersdal, E. A. (2013). De invloeden van waarschuwingen voor advergames en stemming op merkherkenning en merkattitude. Tijdschrift voor Communicatiewetenschap, 41(2), 184-200. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2013/2/TCW_1384-6930_2013_041_002_006.pdf
  • Slot, N., Rozendaal, E., van Reijmersdal, E. A., & Buijzen, M. A. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-40. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2013/1/TCW_1384-6930_2013_041_001_003.pdf
  • Buijzen, M., Rozendaal, E., & van Reijmersdal, E. A. (2013). Media, advertising, and consumerism: children and adolescents in a commercialized media environment. In D. Lemish (Ed.), The Routledge international handbook of children, adolescents and media (pp. 271-278). Routledge.
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2013). Why girls go pink: game character identification and game-players’ motivations. Computers in Human Behavior, 29(6), 2640-2649. https://doi.org/10.1016/j.chb.2013.06.046
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