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Results: 186
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  • Voorveld, H., Neijens, P., & Smit, E. (2010). The role of media sequence and involvement in cross-media campaigns. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=6&hid=18
  • Voorveld, H., Neijens, P., & Smit, E. (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=10&hid=18
  • Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2010). Not all created equal? The content characteristics and usefulness of online consumer reviews. (SWOCC working paper series; No. 2). SWOCC. http://www.swocc.nl/publicatie/not_all_created_equal/
  • Open Access
    Waheed, M., Schuck, A., de Vreese, C., & Neijens, P. (2010). More different than similar: values in political speeches of leaders from developed and developing countries. Conference papers: International Communication Association: annual meeting, 2010.
  • Open Access
    Neijens, P., & de Vreese, C. (2010). Hulp voor kiezers in referendums: is de Informatie en Keuze Enquête een steun voor niet-geïnformeerde of juist voor geïnformeerde kiezers? Res Publica, 52(1), 130-132.
  • Open Access
    Voorveld, H. A. M. (2010). Websites in brand communication: interactivity and cross-media effects. [Thesis, fully internal, Universiteit van Amsterdam].
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Garant.
  • Neijens, P., Smit, E., & Moorman, M. (2009). Taking up an event: Brand image transfer during the FIFA World Cup. International Journal of Market Research, 51(5), 579-591. https://doi.org/10.2501/S1470785309200839
  • Smit, E., van Reijmersdal, E., & Neijens, P. (2009). Today's practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761-782. https://doi.org/10.2501/S0265048709200898
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 535-565. https://doi.org/10.1108/10662240920998887
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