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Results: 186
Number of items: 186
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The role of media sequence and involvement in cross-media campaigns. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=6&hid=18
  • Voorveld, H., Neijens, P., & Smit, E. (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=10&hid=18
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 217-233). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_15
  • Open Access
    Neijens, P., & de Vreese, C. (2010). Hulp voor kiezers in referendums: is de Informatie en Keuze Enquête een steun voor niet-geïnformeerde of juist voor geïnformeerde kiezers? Res Publica, 52(1), 130-132.
  • Open Access
    Waheed, M., Schuck, A., de Vreese, C., & Neijens, P. (2010). More different than similar: values in political speeches of leaders from developed and developing countries. Conference papers: International Communication Association: annual meeting, 2010.
  • Open Access
    Voorveld, H. A. M. (2010). Websites in brand communication: interactivity and cross-media effects. [Thesis, fully internal, Universiteit van Amsterdam].
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Garant.
  • van Reijmersdal, E., Neijens, P., & Smit, E. G. (2009). A new branch of advertising: reviewing factors that influence reactions to product placement. Journal of Advertising Research, 49(4), 429-449. https://doi.org/10.2501/S0021849909091065
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Brand placement: Het effect van programmacontext op merkherkenning, merkattitude en gedrag. Tijdschrift voor Communicatiewetenschap, 37(4), 290-302. http://www.lemma-tijdschriften.nl/index-CW.htm
  • Neijens, P., & de Vreese, C. (2009). Helping citizens decide in referendums: The moderating effect of political sophistication on the use of the Information and Choice Questionnaire as a decision aid. Public Opinion Quarterly, 73(3), 521-536. https://doi.org/10.1093/poq/nfp040
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