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Results: 188
Number of items: 188
  • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2012). Program-involvement effects on commercial attention and recall of successive and embedded advertising. Journal of Advertising, 41(2), 25-37. https://doi.org/10.2753/JOA0091-3367410202
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216. https://doi.org/10.1080/13527266.2011.567457
  • Open Access
    Tolboom, M., Bronner, F., & Smit, E. (2012). The potential danger of negative free publicity for the consumer-brand relationship. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 391-402). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_30
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, F. E. (2012). Media guiding consumers across different stages of the purchase process. 35-36. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States.
  • Open Access
    Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2012). Words that make pills easier to swallow: a communication typology to address practical and perceptual barriers to medication intake behavior. Patient Preference and Adherence, 6, 871-885. https://doi.org/10.2147/PPA.S36195
  • Open Access
    Muntinga, D., Moorman, M., & Smit, E. (2012). Skating on thin ice: How negative sport incidents affect sponsor image. 129. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. https://doi.org/10.1080/13527260903160460
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2011, 63-79. http://www.moaweb.nl/kenniscentrum/jaarboeken/2011/pdfs-moa-jaarboek-2011/Effectiviteit%20crossmediacampagnes%20H4.pdf
  • Maslowska, E., van den Putte, B., & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14(12), 765-770. https://doi.org/10.1089/cyber.2011.0050
  • Smit, E. G., & Neijens, P. C. (2011). The march to reliable metrics: a half-century of coming closer to the truth. Journal of Advertising Research, 51(supplement), 124-135. https://doi.org/10.2501/JAR-51-1-124-135
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