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Results: 13
Number of items: 13
  • Open Access
    Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & van Noort, G. (2016). Consumer responses to creative advertising: a literature review. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 19-46). Emerald. https://doi.org/10.1108/978-1-78560-313-620151001
  • Open Access
    Wottrich, V. (2016). Hoe en wanneer werkt behavioral targeting?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/hoe-en-wanneer-werkt-behavioral-targeting/
  • Open Access
    Wottrich, V. M., & Voorveld, H. A. M. (2016). Creative vs. traditional media choice: effects on word-of-mouth and purchase intention. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 325-335). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_25
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