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Results: 13
Number of items: 13
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Wottrich, V. (2016). Branded apps en aankoopgedrag. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/branded-apps-en-aankoopgedrag/ -
Wottrich, V. (2016). Hoe en wanneer werkt behavioral targeting?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/hoe-en-wanneer-werkt-behavioral-targeting/
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Wottrich, V. M., & Voorveld, H. A. M. (2016). Creative vs. traditional media choice: effects on word-of-mouth and purchase intention. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 325-335). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_25
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