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Results: 19
Number of items: 19
  • Open Access
    Breves, P. L., Liebers, N., & van Berlo, Z. M. C. (2024). Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality. Journal of Interactive Advertising, 24(3), 203-214. https://doi.org/10.1080/15252019.2024.2388644
  • Open Access
    Liebers, N., Vogel, A., Breves, P., & Schramm, H. (2024). The Impact of Familiarity with a Communicator on the Persuasive Effectiveness of Pandemic-Related Fear Appeals Explained Through Parasocial Relationships. Mass Communication & Society, 27(4), 765-791. https://doi.org/10.1080/15205436.2023.2216688
  • Open Access
    Stein, J.-P., Breves, P. L., & Anders, N. (2024). Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness. New Media & Society , 26(6), 3433-3453. https://doi.org/10.1177/14614448221102900
  • Open Access
    Breves, P. (2023). Persuasive communication and spatial presence: a systematic literature review and conceptual model. Annals of the International Communication Association, 47(2), 222-241. https://doi.org/10.1080/23808985.2023.2169952
  • Open Access
    Breves, P., & Stein, J.-P. (2023). Cognitive load in immersive media settings: The role of spatial presence and cybersickness. Virtual Reality, 27(2), 1077–1089. https://doi.org/10.1007/s10055-022-00697-5
  • Open Access
    Schramm, H., Liebers, N., & Breves, P. (2022). 'Heimat' - More than a sense of home: Reviving a medieval concept for communication research. Communication Research Trends, 41(1), 4-17. https://doi.org/10.13140/RG.2.2.15584.40964
  • Open Access
    Schramm, H., Liebers, N., & Breves, P. (2022). Feels like coming home. Effects of heimat associations in television programs on social identity, the sense of heimat, and eudaimonic entertainment experience. Journal of Broadcasting and Electronic Media, 66(5), 794-822 . https://doi.org/10.1080/08838151.2022.2138390
  • Open Access
    Breves, P., & Liebers, N. (2022). #Greenfluencing: The impact of parasocial relationships with social media influencers on advertising effectiveness and followers’ pro-environmental intentions. Environmental Communication, 16(6), 773-787. https://doi.org/10.1080/17524032.2022.2109708
  • Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between Instagram Influencers and the endorsed brand: How influencer-brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59(4), 440-454. https://doi.org/10.2501/JAR-2019-030
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