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Results: 31
Number of items: 31
  • Open Access
    Segijn, C., & Strycharz, J. (2023). The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda. International Journal of Advertising, 42(1), 69-77. https://doi.org/10.1080/02650487.2022.2114700
  • Open Access
    Segijn, C. M., Kim, E., Sifaoui, A., & Boerman, S. C. (2023). When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness. Journal of Marketing Communications, 29(4), 317-338. https://doi.org/10.1080/13527266.2021.2020149
  • Open Access
    Boerman, S. C., & Segijn, C. M. (2022). Awareness and perceived appropriateness of synced advertising in Dutch adults. Journal of Interactive Advertising, 22(2), 187-194 . https://doi.org/10.1080/15252019.2022.2046216
  • Tan, E. S., Timmers, M., Segijn, C. M., Opree, S. J., & Bartholomé, G. (2022). Challenges of enjoying morally ambiguous character drama: The Dexter case. In S. Willemsen, & M. Kiss (Eds.), Puzzling stories: The aesthetic appeal of cognitive challenge in film, television and literature (pp. 281-305). Berghahn Books. https://doi.org/10.3167/9781800735910
  • Open Access
    Strycharz, J., Kim, E., & Segijn, C. M. (2022). Why people would (not) change their media use in response to perceived corporate surveillance. Telematics and Informatics, 71, Article 101838. https://doi.org/10.1016/j.tele.2022.101838
  • Open Access
    Strycharz, J., & Segijn, C. M. (2022). The future of dataveillance in advertising theory and practice. Journal of Advertising, 51(5), 574-591. https://doi.org/10.1080/00913367.2022.2109781
  • Open Access
    Segijn, C. M., & Voorveld, H. A. M. (2021). A first step in unraveling synced advertising effectiveness. International Journal of Advertising, 40(1), 124-143. https://doi.org/10.1080/02650487.2020.1778279
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., & Vakeel, K. A. (2021). The role of ad sequence and privacy concerns in personalized advertising: An eye-tracking study into synced advertising effects. Journal of Advertising, 50(3), 320-329. https://doi.org/10.1080/00913367.2020.1870586
  • Open Access
    Segijn, C., Strycharz, J., Riegelman, A., & Hennesy, C. (2021). A literature review of personalization transparency and control: Introducing the transparency–awareness–control framework. Media and Communication, 9(4), 120–133. https://doi.org/10.17645/mac.v9i4.4054
  • Open Access
    Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2020). Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. Journal of Broadcasting and Electronic Media, 64(1), 41-61. https://doi.org/10.1080/08838151.2020.1718962
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