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Results: 20
Number of items: 20
  • Kim, S. J., Wang, RJ.-H., Maslowska, E., & Malthouse, E. C. (2016). “Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. Computers in Human Behavior, 54, 511-521. https://doi.org/10.1016/j.chb.2015.08.015
  • Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The customer engagement ecosystem. Journal of Marketing Management, 32(5-6), 469-501. https://doi.org/10.1080/0267257X.2015.1134628
  • Calder, B. J., Malthouse, E. C., & Maslowska, E. (2016). Brand marketing, big data and social innovation as future research directions for engagement. Journal of Marketing Management, 32(5-6), 579-585. https://doi.org/10.1080/0267257X.2016.1144326
  • Open Access
    Maslowska, E., Smit, E. G., & van den Putte, B. (2016). It Is All in the Name: A Study of Consumers' Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85. https://doi.org/10.1080/15252019.2016.1161568
  • Maslowska, E., Smit, E. G., & van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. https://doi.org/10.2501/IJA-32-4-487-511
  • Open Access
    Masłowska, E. H. (2013). "Just for you!" A study into the effectiveness and the mechanism of customized communication. [Thesis, fully internal, Universiteit van Amsterdam].
  • Masłowska, E., Smit, E., & van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych. In W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego (pp. 245-260). Wydawnictwo Wyższej Szkoły Bankowej.
  • Maslowska, E., van den Putte, B., & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14(12), 765-770. https://doi.org/10.1089/cyber.2011.0050
  • Maslowska, E., Smit, E. G., & van den Putte, B. (2011). Is Personalized Communication Superior? Personalization and Consumers’ Characteristics. Asia-Pacific Advances in Consumer Research, 9, 91-96. http://acrwebsite.org/volumes/1009100/volumes/ap09/AP-09
  • Open Access
    Maslowska, E., Smit, E., & van den Putte, B. (2011). Examining the (in)effectiveness of personalized communication. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
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