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Results: 25
Number of items: 25
  • van Noort, G., Willemsen, L. M., Kerkhof, P., & Verhoeven, J. W. M. (2014). Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review. In P. J. Kitchen, & E. Uzunoğlu (Eds.), Integrated communications in the postmodern era (pp. 77-99). Palgrave Macmillan.
  • Willemsen, L., Neijens, P. C., & Bronner, F. A. (2013). Webcare as customer relationship and reputation management? Motives for negative electronic word of mouth and their effect on webcare receptiveness. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 55-69). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_5
  • Open Access
    Willemsen, L. M. (2013). Electronic word of mouth: Challenges for consumers and companies. [Thesis, fully internal, Universiteit van Amsterdam].
  • Willemsen, L. M., van Noort, G., & Bronner, F. (2012). Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K. de Ruyter, A. Smidts, & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek 2012 MarktOnderzoekAssociatie (pp. 27-41, 239). (Jaarboek MarktOnderzoekAssociatie; No. 37). Spaar en Hout. http://www.moaweb.nl/kenniscentrum/jaarboeken/2012/een-menselijk-geluid-het-effect-van-reactieve-en-proactieve-webcare-op-merkevaluaties
  • van Noort, G., & Willemsen, L. M. (2012). Online damage control: the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms. Journal of Interactive Marketing, 26(3), 131-140. https://doi.org/10.1016/j.intmar.2011.07.001
  • Willemsen, L. M., Neijens, P. C., & Bronner, F. (2012). The ironic effect of source identification on the perceived credibility of online product reviewers. Journal of Computer-Mediated Communication, 18(1), 16-31. https://doi.org/10.1111/j.1083-6101.2012.01598.x
  • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2012). Program-involvement effects on commercial attention and recall of successive and embedded advertising. Journal of Advertising, 41(2), 25-37. https://doi.org/10.2753/JOA0091-3367410202
  • Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2011). Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude. In S. Okazaki (Ed.), Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (pp. 423-436). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_27
  • van Noort, G., & Willemsen, L. M. (2011). Humanizing online brand communications in response to negative word of mouth: the effects of proactive and reactive webcare. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Willemsen, L. M., Neijens, P. C., Bronner, F., & de Ridder, J. A. (2011). ‘Highly recommended!’ The content characteristics and perceived usefulness of online consumer reviews. Journal of Computer-Mediated Communication, 17(1), 19-38. https://doi.org/10.1111/j.1083-6101.2011.01551.x
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