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Results: 19
Number of items: 19
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers' Online Brand Endorsements. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 189-209). Emerald. http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136
  • Bernritter, S. F. (2016). Signaling warmth: how brand warmth and symbolism affect consumers’ online brand endorsements. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 1-10). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_1
  • Open Access
    Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, 27-42. https://doi.org/10.1016/j.intmar.2015.10.002
  • Open Access
    Bernritter, S. F. (2016). Examining consumers’ brand endorsements on social media. [Thesis, fully internal, Universiteit van Amsterdam].
  • Bernritter, S., Ketelaar, P., van Woudenberg, T. J., Vantriet, J., Huhn, A., & Janssen, L. (2015). Disentangling location based mobile advertising: the effects of location congruence and type of the medium on consumers' ad-recall and buying behaviour. Conference papers: International Communication Association: annual meeting, 2015. http://citation.allacademic.com/meta/p984276_index.html
  • Bernritter, S. F. (2014). The effectiveness of self-persuasion in media campaigns. Conference papers: International Communication Association: annual meeting, 2014. http://citation.allacademic.com/meta/p640883_index.html
  • Bernritter, S. F. (2014). Consumers' online brand endorsements: a study into intentions to endorse different types of brands. Conference papers: International Communication Association: annual meeting, 2014. http://citation.allacademic.com/meta/p712710_index.html
  • Verwijmeren, T., Karremans, J. C., Bernritter, S. F., Stroebe, W., & Wigboldus, D. H. J. (2013). Warning: you are being primed! The effect of a warning on the impact of subliminal ads. Journal of Experimental Social Psychology, 49(6), 1124-1129. https://doi.org/10.1016/j.jesp.2013.06.010
  • van Ooijen, I., Bernritter, S., van Leeuwen, M., & Müller, B. (2012). Waarom zou ik vrijgevig zijn? Het effect van zelfovertuiging op het geven van fooi. Jaarboek Sociale Psychologie, 2012, 191-194.
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