Search results
Results: 60
Number of items: 60
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Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2019). Watch what you watch: The effect of exposure to food-related television content on the accessibility of a hedonic eating goal. Appetite, 134, 204-211. https://doi.org/10.1016/j.appet.2018.11.034 -
Uhl, F., ter Hoeven, C., & Fransen, M. (2019). Reducing financial hardship by establishing contact: A personalized and targeted communication intervention to prevent problematic debt. Think Forward Initiative. https://www.thinkforwardinitiative.com/research/reducing-financial-hardship-by-establishing-contact
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Rauwers, F., Remmelswaal, P., Fransen, M. L., Dahlén, M., & van Noort, G. (2018). The impact of creative media advertising on consumer responses: Two field experiments. International Journal of Advertising, 37(5), 749-768. https://doi.org/10.1080/02650487.2018.1480167
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van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour. Appetite, 109, 73-82. https://doi.org/10.1016/j.appet.2016.11.021
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Janssen, L., van Sprang, B., & Fransen, M. (2017). Het effect van sponsorvermeldingen op merkevaluaties en geloofwaardigheid van bloggers: De rol van tweezijdige boodschappen. Tijdschrift voor Communicatiewetenschap, 45(1), 19-36. https://www.tijdschriftvoorcommunicatiewetenschap.nl/inhoud/tijdschrift_artikel/CW-45-1-3/Het-effect-van-sponsorvermeldingen-op-merkevaluaties-en-geloofwaardigheid-van-bloggers
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van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues. Food Quality and Preference, 62, 71-79. https://doi.org/10.1016/j.foodqual.2017.06.007
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Fransen, M. L., & Mollen, S. (2017). Resistance Induction in the Context of Health Decision Making. In J. F. Nussbaum (Ed.), Oxford Research Encyclopedia of Communication Article e-524 (Oxford Research Encyclopedias). Oxford University Press. https://doi.org/10.1093/acrefore/9780190228613.013.524
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Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2017). Framing in entertainment-education: Effects on processes of narrative persuasion. Health Communication, 32(12), 1501-1509. https://doi.org/10.1080/10410236.2016.1234536
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Lewiński, P., Fransen, M. L., & Tan, E. S. (2016). Facereading: De rol van gezichtsuitdrukking in de effectiviteit van vermakelijke reclame. In A. E. Bronner, E. Brüggen, P. Dekker, E. de Leeuw, L. J. Paas, A. Smidts, & J. E. Wieringa (Eds.), Jaarboek Markt Onderzoek Ontwikkelingen in het marktonderzoek: Jaarboek 2016 MarktOnderzoekAssociatie (pp. 41-54). (Jaarboek MOA; Vol. 41). Spaar en Hout. http://moa04.artoo.nl/clou-moaweb-images/images/bestanden/pdf/Jaarboeken_MOA/JaarboekMarktonderzoek2016.pdf
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van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48(A), 33-40. https://doi.org/10.1016/j.foodqual.2015.08.002
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