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Results: 93
Number of items: 93
  • Open Access
    Jørgensen, R. H., Voorveld, H. A. M., & van Noort, G. (2023). Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward Instagram Content and Advertising. Journal of Interactive Advertising, 23(3), 187-202. https://doi.org/10.1080/15252019.2023.2232797
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2023). Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use. Journal of Interactive Advertising, 23(1), 73–83. https://doi.org/10.1080/15252019.2022.2163859
  • Open Access
    De Keyzer, F., van Noort, G., & Kruikemeier, S. (2022). Going too far? How consumers respond to personalized advertising from different sources. Journal of Electronic Commerce Research, 23(3), 138-159. http://www.jecr.org/node/664
  • Open Access
    Smink, A. R., van Reijmersdal, E. A., & van Noort, G. (2022). Consumers’ use of augmented reality apps: Prevalence, user characteristics, and gratifications. Journal of Advertising, 51(1), 85-94. https://doi.org/10.1080/00913367.2021.1973622
  • Open Access
    Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2022). Is voice really persuasive? The influence of modality in virtual assistant interactions and two alternative explanations. Internet Research, 32(7), 402-425. https://doi.org/10.1108/INTR-03-2022-0160
  • Open Access
    Mazerant-Dubois, K. (2022). Topical advertising: The role of timing and creativity in understanding its effectiveness. [Thesis, externally prepared, Universiteit van Amsterdam].
  • Open Access
    Koslow, S., Sameti, A., van Noort, G., Smit, E. G., & Sasser, S. L. (2022). When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity? Journal of Advertising, 51(3), 385-405. https://doi.org/10.1080/00913367.2021.1980469
  • Open Access
    Mazerant, K., Willemsen, L. M., Neijens, P., van Schooten, E., & van Noort, G. (2022). Topical advertising in enduring events: The role of timing and creativity in engagement with social media brand messages during COVID-19. International Journal of Advertising, 41(8), 1411-1432. https://doi.org/10.1080/02650487.2022.2074119
  • Open Access
    van Reijmersdal, E. A., Boerman, S. C., & van Noort, G. (2022). Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms. Computers in Human Behavior Reports, 7, Article 100221. https://doi.org/10.1016/j.chbr.2022.100221
  • Open Access
    Ischen, C. (2022). Persuasive agents: Unraveling the persuasive potential of conversational agents. [Thesis, fully internal, Universiteit van Amsterdam].
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