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UvA-DARE

Results: 25

Number of items: 25

Muntinga, D., & Verlegh, P. (2013). Hoe een marketeer een COBRA vangt: Onderzoek naar merkgedrag van consumenten. Tijdschrift voor Marketing, 47(2), 46-48.
Fransen, M. L., van Rompay, T. J. L., & Muntinga, D. G. (2013). Increasing sponsorship effectiveness through brand experience. International Journal of Sports Marketing & Sponsorship, 14(2), 112-125. http://www.cies-uni.org/sites/default/files/documents/downloads/International%20Journal%20of%20Sports%20Marketing%20and%20Sponsorship%20%28january%202013%29%20%28vol.14%20n%C2%B02%29.pdf
Muntinga, D. (2013). Haal meer uit je merk met sociale media. Clou, 62, 38. https://moa04.artoo.nl/clou-moaweb-images/images/bestanden/pdf/Clou_magazine/Clou62.pdf
Muntinga, D. (2013). Balanceren op het slappe koord: promoot uw merk op sociale media. Marketing Rendement, 2013(6), 4-5. http://www.rendement.nl/marketing/index/id17098-balanceren-op-het-slappe-koord.html
Muntinga, D. G. (2013). Catching COBRAs. [Thesis, fully internal, Universiteit van Amsterdam]. SWOCC.
Muntinga, D. G., Smit, E., & Moorman, M. (2012). Social media DNA: how brand characteristics shape COBRAs. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 121-135). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_10
Muntinga, D., Moorman, M., & Smit, E. (2012). Skating on thin ice: How negative sport incidents affect sponsor image. 129. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States.
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. https://doi.org/10.2501/IJA-30-1-013-046
Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 235-247). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_16
Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: a holistic exploration of motivations for brand-related social media use. (SWOCC working paper series; No. 1). SWOCC.

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