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Results: 32
Number of items: 32
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. https://doi.org/10.2501/IJA-30-1-013-046
  • Moorman, M. (2011). Unconscious advertising effects. In M. A. Belch, & G. E. Belch (Eds.), Wiley international encyclopedia of marketing - Vol. 4: Advertising and integrated communication (pp. 211-213). Wiley. https://doi.org/10.1002/9781444316568.wiem04006
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2010). Advertising media selection and planning. In M. A. Belch, & G. E. Belch (Eds.), Wiley international encyclopedia of marketing - Vol. 4: Advertising and integrated communication (pp. 22-29). John Wiley & Sons. https://doi.org/10.1002/9781444316568.wiem04010
  • Moorman, M. (2010). Mediastrategie. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 17-27). Noordhoff.
  • Faasse, J., Moorman, M., Neijens, P., & Smit, E. (2010). Kernbegrippen in mediaplanning. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 29-41). Noordhoff.
  • Faasse, J., Moorman, M., & Neijens, P. (2010). Mediaonderzoek. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 43-62). Noordhoff.
  • Faasse, J., Moorman, M., & Neijens, P. (2010). Media & reclame. - 5e dr. Noordhoff.
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 235-247). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_16
  • Muntinga, D., & Moorman, M. (2009). Undesired consequences of sports sponsorships: how negative incidents in sports affect their sponsors' image. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 315-323). Garant.
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: a holistic exploration of motivations for brand-related social media use. (SWOCC working paper series; No. 1). SWOCC.
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