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Results: 45
Number of items: 45
  • Open Access
    van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing, 49, 94-106. https://doi.org/10.1016/j.intmar.2019.09.001
  • Open Access
    van Reijmersdal, E. A., & Rozendaal, E. (2020). Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education. Communications : The European Journal of Communication Research, 45(3), 378-388. https://doi.org/10.1515/commun-2019-0120
  • van Reijmersdal, E. A., Rozendaal, E., van der Goot, M., & Metske, E. (2019). Hoe ervaren minderjarigen gesponsorde YouTube video's? Een kwalitatieve studie onder 10-16 jarige kinderen in opdracht van het Commissariaat voor de Media. Radboud Universiteit. https://www.cvdm.nl/actueel/onderzoek-effecten-reclame-in-youtube-videos
  • Rozendaal, E., Buijzen, M., & van Reijmersdal, E. (2019). Children's understanding of persuasion. In R. Hobbs, & P. Mihailidis (Eds.), The international encyclopedia of media literacy (Vol. 1). (Wiley Blackwell-ICA International Encyclopedias of Communication). Wiley Blackwell. https://doi.org/10.1002/9781118978238.ieml0022
  • Ketelaar, P. E., Bernritter, S. F., van Woudenberg, T. J., Rozendaal, E., Konig, R. P., Hühn, A. E., Van Gisbergen, M. S., & Janssen, L. (2018). “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. Journal of Business Research, 91, 277-285. https://doi.org/10.1016/j.jbusres.2018.06.018
  • Open Access
    De Jans, S., Vanwesenbeeck, I., Cauberghe, V., Hudders, L., Rozendaal, E., & van Reijmersdal, E. A. (2018). The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising. Journal of Advertising, 47(3), 255-269. https://doi.org/10.1080/00913367.2018.1463580
  • Open Access
    van der Goot, M. J., Rozendaal, E., Opree, S. J., Ketelaar, P. E., & Smit, E. G. (2018). Media generations and their advertising attitudes and avoidance: A six-country comparison. International Journal of Advertising, 37(2), 289-308. https://doi.org/10.1080/02650487.2016.1240469
  • Open Access
    Boerman, S. C., van Reijmersdal, E. A., Rozendaal, E., & Dima, A. L. (2018). Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC). International Journal of Advertising, 37(5), 671-697. https://doi.org/10.1080/02650487.2018.1470485
  • Open Access
    van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2017). Processes and effects of targeted online advertising among children. International Journal of Advertising, 36(3), 396-414. https://doi.org/10.1080/02650487.2016.1196904
  • Open Access
    van Berlo, Z., van Reijmersdal, E., & Rozendaal, E. (2017). Weet wat er speelt: De rol van merkbekendheid in effecten van mobiele advergames op tieners. Tijdschrift voor Communicatiewetenschap, 45(3), 216-236. https://www.tijdschriftvoorcommunicatiewetenschap.nl/scripts/shared/artikel_pdf.php?id=CW-45-3-6
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