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Results: 144
Number of items: 144
  • Open Access
    Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2024). What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives. Journal of Business Research, 171, Article 114381. https://doi.org/10.1016/j.jbusres.2023.114381
  • Open Access
    van Reijmersdal, E. A., Walet, M., & Gudmundsdóttir, A. (2024). Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility. Marketing Intelligence and Planning, 42(7), 1214-1233. https://doi.org/10.1108/MIP-03-2023-0125
  • Open Access
    Boerman, S. C., Van Reijmersdal, E. A., & Rozendaal, E. (2024). A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters. Journal of Marketing Communications, 30(6), 660-680. https://doi.org/10.1080/13527266.2023.2175893
  • Open Access
    Mandolfo, M., van Reijmersdal, E. A., Di Dalmazi, M., Bettiga, D., & Lamberti, L. (2024). Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge. In A. Vignolles, & M. K. J. Waiguny (Eds.), Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability (pp. 153-163). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-44713-7_12
  • Open Access
    van Reijmersdal, E. A., Domingues Aguiar, T., & van Noort, G. (2024). How is influencer follower size related to brand responses? Explaining influencer follower size success through cognitive, affective, and behavioral responses. Journal of Advertising Research, 64(4), 451-464. https://doi.org/10.2501/JAR-2024-024
  • Hendriks, H., van Hoof, J. J., Noort, P. D., van Remmerden, L., Voogt, C. V., & van Reijmersdal, E. A. (2023). Advertising: Alcohol. In E. Y. Ho, C. L. Bylund, & J. C. M. van Weert (Eds.), The International Encyclopedia of Health Communication (Vol. 1). (The Wiley Blackwell-ICA International Encyclopedias of Communication series). Wiley Blackwell. https://doi.org/10.1002/9781119678816.iehc0747
  • van Reijmersdal, E. (2023). 'Zo word je miljonair’: Gevolgen van Finfluencer video’s voor financieel welzijn en risicogedrag. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/zo-word-je-miljonair-gevolgen-van-finfluencers-voor-financieel-welzijn-en-risicogedrag/
  • Open Access
    Hudders, L. (Guest ed.), & van Reijmersdal, E. A. (Guest ed.) (2023). De kracht van influencermarketing. Tijdschrift voor Communicatiewetenschap, 51(3), 231-235. https://doi.org/10.5117/TCW2023.3.001.HUDD
  • Open Access
    Boerman, S. C., van Reijmersdal, E. A., & Rozendaal, E. (2023). Can an awareness campaign boost the effectiveness of influencer marketing disclosures in YouTube videos. Media and Communication, 11(4), 140-150. https://doi.org/10.17645/mac.v11i4.7050
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & Waiguny, M. (2023). Twenty years of research on gamified advertising: A systematic overview of theories and variables. International Journal of Advertising, 42(1), 171-180. https://doi.org/10.1080/02650487.2022.2143098
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