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Results: 186
Number of items: 186
  • Open Access
    Mazerant, K., Willemsen, L. M., Neijens, P., van Schooten, E., & van Noort, G. (2022). Topical advertising in enduring events: The role of timing and creativity in engagement with social media brand messages during COVID-19. International Journal of Advertising, 41(8), 1411-1432. https://doi.org/10.1080/02650487.2022.2074119
  • Open Access
    Neijens, P. (2021). Ethics in public relations. In L. Eagle, S. Dahl, P. De Pelsmacker, & C. R. Taylor (Eds.), The SAGE Handbook of Marketing Ethics (pp. 474-482). SAGE reference. https://doi.org/10.4135/9781529739725.n34
  • Open Access
    Araujo, T., & Neijens, P. (2021). Unobtrusive measures for media research. In J. Van den Bulck (Ed.), The International Encyclopedia of Media Psychology (Vol. 3). (The Wiley Blackwell-ICA International Encyclopedias of Communication). Wiley Blackwell. https://doi.org/10.1002/9781119011071.iemp0049
  • Open Access
    Mazerant, K., Willemsen, L. M., Neijens, P. C., & van Noort, G. (2021). Spot-on creativity: Creativity biases and their differential effects on consumer responses in (non-)real-time marketing. Journal of Interactive Marketing, 53, 15-31. https://doi.org/10.1016/j.intmar.2020.06.004
  • Open Access
    Smink, A. R. (2020). Extending reality: Uses, processes, and persuasive effects of augmented reality apps. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2020). Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research, 118, 474-485. https://doi.org/10.1016/j.jbusres.2020.07.018
  • Open Access
    Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2020). Explaining perceived interactivity effects on attitudinal responses: A field experiment on the impact of external and internal communication features in digital magazines. Journal of Media Psychology, 32(3), 130-142. https://doi.org/10.1027/1864-1105/a000266
  • Open Access
    Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2020). Cultural differences in motivation for consumers’ online brand-related activities on Facebook. Communications : The European Journal of Communication Research, 45(1), 53-73. https://doi.org/10.1515/commun-2018-2017
  • Open Access
    Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2019). Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content. Journal of Advertising, 48(2), 197-214. https://doi.org/10.1080/00913367.2019.1590884
  • Open Access
    Kitirattarkarn, P. (2019). The role of culture in consumer-generated content engagement: A cross-cultural examination of ‘liking’, commenting, sharing, and creating posts about brands on Facebook. [Thesis, fully internal, Universiteit van Amsterdam].
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