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Results: 45
Number of items: 45
  • Open Access
    Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2017). ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), 107-120. https://doi.org/10.1080/02650487.2016.1186950
  • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48(A), 33-40. https://doi.org/10.1016/j.foodqual.2015.08.002
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers' Online Brand Endorsements. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 189-209). Emerald. http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136
  • Verlegh, P., Voorveld, H., & Eisend, M. (Eds.) (2016). Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7
  • Open Access
    Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, 27-42. https://doi.org/10.1016/j.intmar.2015.10.002
  • Open Access
    Bernritter, S. F. (2016). Examining consumers’ brand endorsements on social media. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    van Ooijen, I. (2016). Packaging design as communicator of product attributes: Effects on consumers’ attribute inferences. [Thesis, fully internal, Universiteit van Amsterdam].
  • Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16. https://doi.org/10.1080/02650487.2014.995284
  • Verlegh, P. W. J., Fransen, M. L., & Kirmani, A. (2015). Persuasion in advertising: when does it work, and when does it not? Journal of Advertising, 34(1), 3-5. https://doi.org/10.1080/02650487.2014.994732
  • van den Putte, B., Verlegh, P., Wennekers, A., Welten, S., Mollen, S., & Fransen, M. (2015). Gedragsverandering via campagnes 2.0: aanvullende inzichten uit de wetenschappelijke literatuur. Amsterdam School of Communication Research / ASCoR. http://www.communicatierijk.nl/documenten/publicaties/2015/07/23/gedragsverandering-via-campagnes-2
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