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Results: 11
Number of items: 11
  • Overgoor, G., Rand, W., van Dolen, W., & Mazloom, M. (2022). Simplicity is not key: Understanding firm-generated social media images and consumer liking. International Journal of Research in Marketing, 39(3), 639-655. https://doi.org/10.1016/j.ijresmar.2021.12.005
  • Overgoor, G., Rand, W., van Dolen, W. M., & Mazloom, M. (2021, March 22). Data.rds [Data set]. Universiteit van Amsterdam. https://doi.org/10.21942/uva.14141009.v1
  • Overgoor, G., Rand, W., van Dolen, W., & Mazloom, M. (2021, March 22). Instagram images [Data set]. Universiteit van Amsterdam. https://doi.org/10.21942/uva.14153114.v1
  • Overgoor, G. (2021, March 22). Scraped TripAdvisor data [Data set]. Universiteit van Amsterdam. https://doi.org/10.21942/uva.14153096.v1
  • Overgoor, G., Rand, W., van Dolen, W., & Mazloom, M. (2021, March 22). Final Data [Data set]. Universiteit van Amsterdam. https://doi.org/10.21942/uva.14141039.v1
  • Overgoor, G., Rand, W., & van Dolen, W. (2021, March 23). Hotel Thumbnail Images [Data set]. Universiteit van Amsterdam. https://doi.org/10.21942/uva.14272814.v1
  • Open Access
    Overgoor, G., Mestri, R., & Rand, W. (2021). In the Eye of the Reviewer: An Application of Unsupervised Clustering to User Generated Imagery in Online Reviews. In T. X. Bui (Ed.), Proceedings of the 54th Annual Hawaii International Conference on System Sciences: January 4-8, 2021 (pp. 4240-4249). HICSS. https://doi.org/10.24251/HICSS.2021.515
  • Open Access
    Overgoor, G. (2021). Visual analytics and artificial intelligence for marketing. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Overgoor, G., Rand, W., & van Dolen, W. (2020). The Champion of Images: Understanding the Role of Images in the Decision-making Process of Online Hotel Bookings. In T. X. Bui (Ed.), Proceedings of the 53rd Hawaii International Conference on System Sciences: January 7-10, 2020, Maui, Hawaii (pp. 4069-4078). HICSS. https://doi.org/10.24251/HICSS.2020.498
  • Overgoor, G., Chica, M., Rand, W., & Weishampel, A. (2019). Letting the Computers Take Over: Using AI to Solve Marketing Problems. California Management Review, 61(4), 156-185. https://doi.org/10.1177/0008125619859318
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