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Results: 19
Number of items: 19
  • Open Access
    Vermeer, S. A. M., Araujo, T., Bernritter, S. F., & van Noort, G. (2019). Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. International Journal of Research in Marketing, 36(3), 492-508. https://doi.org/10.1016/j.ijresmar.2019.01.010
  • Ketelaar, P. E., Bernritter, S. F., van Woudenberg, T. J., Rozendaal, E., Konig, R. P., Hühn, A. E., Van Gisbergen, M. S., & Janssen, L. (2018). “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. Journal of Business Research, 91, 277-285. https://doi.org/10.1016/j.jbusres.2018.06.018
  • Open Access
    Voorveld, H. A. M., Araujo, T., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2018). How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising, 37(5), 785-805 . https://doi.org/10.1080/02650487.2018.1454703
  • Bernritter, S. (2017). Online reviews: Waarom je voor een 4.2 moet gaan!. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/online-reviews-waarom-je-voor-een-4-2-moet-gaan/
  • Muntinga, D., & Bernritter, S. (2017). Brand metrics that matter. (SWOCC; Vol. 74). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). The Effect of Online Customer Reviews’ Characteristics on Sales. In G. Christodoulides, A. Stathopoulou, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (pp. 87-100). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-15220-8_8
  • Ketelaar, P. E., Bernritter, S. F., van't Riet, J., Hühn, A. E., van Woudenberg, T. J., Müller, B. C. N., & Janssen, L. (2017). Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. International Journal of Advertising, 36(2), 356-367. https://doi.org/10.1080/02650487.2015.1093810
  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). Too good to be true: the role of online reviews’ features in probability to buy. International Journal of Advertising, 36(1), 142-163. https://doi.org/10.1080/02650487.2016.1195622
  • Open Access
    Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2017). ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), 107-120. https://doi.org/10.1080/02650487.2016.1186950
  • Open Access
    Bernritter, S. F., van Ooijen, I., & Müller, B. C. N. (2017). Self-persuasion as marketing technique: the role of consumers’ involvement. European Journal of Marketing, 51(5/6), 1075-1090. https://doi.org/10.1108/EJM-04-2015-0213
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