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Results: 73
Number of items: 73
  • Open Access
    Rigopoulos, K., Robben, H., Kaminakis, K., Childs, D. R. N., & Peelen, E. (2025). Overcoming the death of a salesman: The role of customer type and sales technology deployment in managing the impacts of relationship marketing investments following a relational disruption. Journal of Personal Selling and Sales Management, 45(3), 259-276. https://doi.org/10.1080/08853134.2025.2490582
  • Open Access
    Peelen, E. (2017). Legitimering en ontwikkeling van contentmarketing. (Oratiereeks; No. 576). Universiteit van Amsterdam.
  • Mossinkhoff, M., & Peelen, E. (2001). Rethinking Producer-Distributor Relationships in Electronic Market Places: Dependancy, Uncertainty an Governance Implications. In European Marketing Academy Conference Proceedings
  • Smit, W., Mossinkhof, M., & Peelen, E. (2001). Looking behind the scenes of shop-in-store concepts: conceptual framework outlining four routes to success. PrimaVera Working Paper.
  • Smit, W., Mossinkhof, M., & Peelen, E. (2001). Looking behind the scenes of shop-in-store concepts: conceptual framework outlining four routes to success. In The 11th international conference on research in the distributive trades proceedings
  • Jansen, R., Hartog, L., & Peelen, E. (2000). Leren van de ervaringen van 70 enterpreneurs op internet. Tijdschrift voor Marketing, november, 59-61.
  • Peelen, E. (2000). CRM reikt verder dan marketing en ICT. Customer base, 1, 8-11.
  • Peelen, E. (2000). De relatiegerichte onderneming, loyaliteit als bedrijfsstrategie. ROS Report, 10, 47-55.
  • Waalewijn, P., Peelen, E., & Mandour, Y. (2000). Meten en verbeteren: de balanced score card onder de loep. Tijdschrift voor Marketing, juni, 54-60.
  • Peelen, E. (2000). Multi channels, de inpassing van informatie communicatie technologie ondersteunde kanalen in het contactproces met consumenten. KPN Telecommerce.
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