Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 18
Number of items: 18
  • Open Access
    Neijens, P., Zwier, S., de Vreese, C. H., Peter, J., Vliegenthart, R., & Araujo, T. (2024). How International, National, and Local Research Strategies Shaped ASCoR’s History in Its First 25 Years. In T. Araujo, & P. Neijens (Eds.), Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research (pp. 11-31). Amsterdam University Press. https://doi.org/10.2307/jj.11895525.4, https://doi.org/10.1515/9789048560608-002
  • Zwier, S. (2023). Advertising: Over-the-counter drugs. In E. Y. Ho, C. L. Bylund, & J. C. M. van Weert (Eds.), The International Encyclopedia of Health Communication (Vol. 1). (The Wiley Blackwell-ICA International Encyclopedias of Communication series). Wiley Blackwell. https://doi.org/10.1002/9781119678816.iehc0749
  • Zwier, S. (2023). Medical marketing. In E. Y. Ho, C. L. Bylund, & J. C. M. van Weert (Eds.), The International Encyclopedia of Health Communication (The Wiley Blackwell-ICA International Encyclopedias of Communication series). Wiley Blackwell. https://doi.org/10.1002/9781119678816.iehc0760
  • Open Access
    Schackmann, L., Van Dijk, L., Brabers, A. E. M., Zwier, S., Koster, E. S., & Vervloet, M. (2022). Comprehensibility of a personalized medication overview compared to usual-care prescription drug labels. Frontiers in Pharmacology, 13, Article 1004830. https://doi.org/10.3389/fphar.2022.1004830
  • Zwier, S. (2021). Insurance-based marketing (IBM): A prevalent marketing strategy. Journal of Financial Services Marketing, 26(3), 160-168. https://doi.org/10.1057/s41264-021-00090-4
  • Zwier, S. (2019). Webcare in healthcare: providers' responses to patients' online reviews. British Journal of Healthcare Management, 25(10), 1-7. https://doi.org/10.12968/bjhc.2018.0078
  • Zwier, S. (2018). Paired editorial: Bariatric patients' reported motivations for surgery and their relationship to weight status and health. Surgery for Obesity and Related Diseases, 14(1), 46. https://doi.org/10.1016/j.soard.2017.10.010
  • Open Access
    Zwier, S. (2017). “Click for Closer Care”: A Content Analysis of Community Pharmacy Websites in Four Countries. Journal of Medical Internet Research, 19(6), Article e205. https://doi.org/10.2196/jmir.6899
  • Open Access
    Zwier, S. (2017). 'On the doctor's orders': A pilot study of the effects of website marketing for medical specialist providers under gatekeeping arrangements. Health Marketing Quarterly, 34, 233-246. https://doi.org/10.1080/07359683.2017.1310551
  • Zwier, S. (2014). The neglected repercussions of a physician advertising ban. Journal of Medical Ethics, 40(3), 198-201. https://doi.org/10.1136/medethics-2012-101078
Page 1 of 2